Change Initiative for Turner Broadcasting Systems Inc.
Change Initiative
Michelle Lilly-Bowens
GM-504.02N (Unit 4)
Organizational Excellence and Change
July 9, 2013
Professor: Donna DiMatteoGibson
Change Initiative
In Unit 3 I identified a daily problem that affects the Turner Broadcasting Systems internal processes and a part of the flow of business, is the arrival of program media from the distributor. This issue with the distributor late delivery is indicative of an essential part of the system, not being able to function alone, but is vital to the other parts of the organizations actions and the behaviors of its constituents Ackoff, R. (1999). This issue led to a trickle-down effect in several different departments after its late arrival. The initiative that I would like to have implemented to minimize late media deliveries by the Distributors, is a rule added into the legal contract that incurs a financial penalty on all distribution companies that deliver media less than 5 days before it is due to air. We can educated and inform our supplier how much time and money is being wasted every time media comes in late. If we as an organization begin to push back on the distributor they will filter that same urgency and pressure up to the Executive Producers of a show. The responsibility and time wasted in trying to push media through leads to poor QC, more running around for the inventory management team, and a trickle-down of urgency execution for all departments that need to touch that media asset.
The positive and negative stakeholders that would influence the decision to enforce a penalty on the Distributor for late delivery of media are both internal and external.
Beginning with internal stakeholders of Turner Broadcasting Inc., a Time Warner publicly traded company, are the constituents of over 92,000; which are the main support of the media conglomerate. Secondly they have investors, requiring a certain rate of return from on their investment. If management is not doing what investors feel is in
Michelle Lilly-Bowens
GM-504.02N (Unit 4)
Organizational Excellence and Change
July 9, 2013
Professor: Donna DiMatteoGibson
Change Initiative
In Unit 3 I identified a daily problem that affects the Turner Broadcasting Systems internal processes and a part of the flow of business, is the arrival of program media from the distributor. This issue with the distributor late delivery is indicative of an essential part of the system, not being able to function alone, but is vital to the other parts of the organizations actions and the behaviors of its constituents Ackoff, R. (1999). This issue led to a trickle-down effect in several different departments after its late arrival. The initiative that I would like to have implemented to minimize late media deliveries by the Distributors, is a rule added into the legal contract that incurs a financial penalty on all distribution companies that deliver media less than 5 days before it is due to air. We can educated and inform our supplier how much time and money is being wasted every time media comes in late. If we as an organization begin to push back on the distributor they will filter that same urgency and pressure up to the Executive Producers of a show. The responsibility and time wasted in trying to push media through leads to poor QC, more running around for the inventory management team, and a trickle-down of urgency execution for all departments that need to touch that media asset.
The positive and negative stakeholders that would influence the decision to enforce a penalty on the Distributor for late delivery of media are both internal and external.
Beginning with internal stakeholders of Turner Broadcasting Inc., a Time Warner publicly traded company, are the constituents of over 92,000; which are the main support of the media conglomerate. Secondly they have investors, requiring a certain rate of return from on their investment. If management is not doing what investors feel is in
References: Ackoff, R. (1999). Re-Creating the Corporation: A Design of Organizations for the Century, Oxford University Press. ISBN: 019512387521st Arthur Anderson, Johanna Delicana, Sianna Koleva, Brian Schneck, Blondell McCoy‐Cox (2007) Time Warner: Strategic Plan. Pg. 17