Redbull media house innovation
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Red bull Media House
From energy drink to Media
Channel
Presented by: Lina Azab
+
Red bull
Taking the energy drink to a different level.
They started with simple yet creative steps:
Redbull youth campaign( Sponsoring student’s sports games , university visits)
Cars with Redbul logo
Their main motto is still energy and sports.
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Red bull
+
Red bull Egypt
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The grand Innovation
+
Redbull Media house
Media house was launched in Europe in 2007
In 2011 they signed a partnership for
NBC for a show called Red Bull signature series
Own web and mobile outlets
Red bull also became a partner with you tube for its plan to publish original content
They have their own magazine
Redbulltin into the US with a 4.8 global distribution
https://www.youtube.com/watch?v=
WQbHRVOfcM
Days of my youth
+
Red bull
Red bull sells drinks instead of ads
Thy are an exception of the rule.
Blue ocean vs. red ocean strategy
Red bull Media house created its own market and therefore competitors .E.g: ( burger king and American express.)
The brand has engaged its core male 18-to-34
$471 million in U.S. sales in
2011, an increase of 11.9% from
2010, and with a 44% market share of energy drinks
+
Red bull Media House
They sponsored not just games but the athletes themselves
Redbull became a leader in the extreme sports industry in and outside of media.
Redbull with partnerships with other production companies filmed several movies.
Snippets of athletes with high definition professional cameras. Moments appears on RedBull.com, YouTube, and some other third-party media sites.
"Without Red Bull, it's unlikely the extreme-sports boom would have happened at all."
+
The innovational plan
Redbull is moving forward to music production.
Red Bull makes plenty of its own music ,Studio hosted 50 cent and MIA
Music breakdancing clips to save Uganda.
It's even developing scripted programming
Red
Red bull Media House
From energy drink to Media
Channel
Presented by: Lina Azab
+
Red bull
Taking the energy drink to a different level.
They started with simple yet creative steps:
Redbull youth campaign( Sponsoring student’s sports games , university visits)
Cars with Redbul logo
Their main motto is still energy and sports.
+
Red bull
+
Red bull Egypt
+
The grand Innovation
+
Redbull Media house
Media house was launched in Europe in 2007
In 2011 they signed a partnership for
NBC for a show called Red Bull signature series
Own web and mobile outlets
Red bull also became a partner with you tube for its plan to publish original content
They have their own magazine
Redbulltin into the US with a 4.8 global distribution
https://www.youtube.com/watch?v=
WQbHRVOfcM
Days of my youth
+
Red bull
Red bull sells drinks instead of ads
Thy are an exception of the rule.
Blue ocean vs. red ocean strategy
Red bull Media house created its own market and therefore competitors .E.g: ( burger king and American express.)
The brand has engaged its core male 18-to-34
$471 million in U.S. sales in
2011, an increase of 11.9% from
2010, and with a 44% market share of energy drinks
+
Red bull Media House
They sponsored not just games but the athletes themselves
Redbull became a leader in the extreme sports industry in and outside of media.
Redbull with partnerships with other production companies filmed several movies.
Snippets of athletes with high definition professional cameras. Moments appears on RedBull.com, YouTube, and some other third-party media sites.
"Without Red Bull, it's unlikely the extreme-sports boom would have happened at all."
+
The innovational plan
Redbull is moving forward to music production.
Red Bull makes plenty of its own music ,Studio hosted 50 cent and MIA
Music breakdancing clips to save Uganda.
It's even developing scripted programming
Red