Red Lobster Essay

1. Why do you think Red Lobster relies so much on Internet surveys to track customer opinions, preferences, and criticisms? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail?

71% of the population is now online spanning every ethnic, socioeconomic and educational divide. Internet surveys serve as the quickest and easiest way to gather information from potential customers and much cheaper. Advantages are that internet surveys can be broadcast to thousands simultaneously and can be in a clients hands much quicker than traditional surveys; internet surveys cut cost by 25 to 40 percent, traditional surveys are labor intensive efforts that incur training; they can be highly
Joe’s has an all around more fun vibe with the graphics and fun fonts they use. Red Lobster was more simple and big fonts plain backgrounds. In a way Red Lobster may seem a little more sophisticated but that would work for them to cater towards that over 50 crowd. Joe’s seems more like the place to come chill with your friends have drinks, party and eat seafood. They definitely are not appealing to the same types of customers and its very apparent just by the style of the website. Also Joe’s also uses social networking to its advantage with like buttons, Instagram and pinterest, which is another dead giveaway that they are going for a younger crowd. I think Joe’s uses the social networks better then Red Lobster does but if they are appealing to a younger crowd it would make sense considering they will be more social network/internet savvy than the over 50 crowd of Red Lobster. Joe’s has a whole page dedicated to Instagram for you to hashtag them and get posted on, most of the pictures are the younger crowd, hanging out and drinking and most of them are late night. Red lobster gears towards lunch day time crowds, closing at 10pm, and Joe’s seems to gear more towards the late night crowd staying open until