Red Bull-RNG Rift: Developing Strategic Distribution Partnerships
Mission
Market
Message
Media
Money
Measurement
Mission
Market
Message
Media
Money
Measurement
Current Market Scenario
Current Market Scenario
Industry Highlights
Coke Burn
Industry Highlights
Coke Burn
Distribution
Red Bull faces legal battle with their largest distributor – RNG group after snapping decade old ties. RNG used to control 90% of Red Bull’s distribution with close to 19,000 outlets
Selective distribution only in 3 metros (Mumbai, Delhi and Bangalore)
Distribution
Red Bull faces legal battle with their largest distributor – RNG group after snapping decade old ties. RNG used to control 90% of Red Bull’s distribution with close to 19,000 outlets
Selective distribution only in 3 metros (Mumbai, Delhi and Bangalore)
Manufacturing
Key market players import their product from South East Asian countries like Malaysia, Thailand etc.
First and only multinational company to receive local manufacturing nod for energy drinks
Manufacturing
Key market players import their product from South East Asian countries like Malaysia, Thailand etc.
First and only multinational company to receive local manufacturing nod for energy drinks
Market Share
Dominated by Red Bull with 71.3% market share
Depleting market share currently stands at 2.6% of the energy drinks market
Market Share
Dominated by Red Bull with 71.3% market share
Depleting market share currently stands at 2.6% of the energy drinks market
Market Size
Rs. 1894 million (off trade) with a CAGR of 55.7%
Rs. 49 million (off trade)
Market Size
Rs. 1894 million (off trade) with a CAGR of 55.7%
Rs. 49 million (off trade)
To increase off trade sales from Rs.49 million currently to Rs. 299 million in a year
Mission
To increase the overall market share from the current 2.6% to 10% in a year
To increase brand awareness, consumer loyalty and satisfaction
Strengthening Burn’s social media and overall online visibility
To increase off trade sales from Rs.49
Market
Message
Media
Money
Measurement
Mission
Market
Message
Media
Money
Measurement
Current Market Scenario
Current Market Scenario
Industry Highlights
Coke Burn
Industry Highlights
Coke Burn
Distribution
Red Bull faces legal battle with their largest distributor – RNG group after snapping decade old ties. RNG used to control 90% of Red Bull’s distribution with close to 19,000 outlets
Selective distribution only in 3 metros (Mumbai, Delhi and Bangalore)
Distribution
Red Bull faces legal battle with their largest distributor – RNG group after snapping decade old ties. RNG used to control 90% of Red Bull’s distribution with close to 19,000 outlets
Selective distribution only in 3 metros (Mumbai, Delhi and Bangalore)
Manufacturing
Key market players import their product from South East Asian countries like Malaysia, Thailand etc.
First and only multinational company to receive local manufacturing nod for energy drinks
Manufacturing
Key market players import their product from South East Asian countries like Malaysia, Thailand etc.
First and only multinational company to receive local manufacturing nod for energy drinks
Market Share
Dominated by Red Bull with 71.3% market share
Depleting market share currently stands at 2.6% of the energy drinks market
Market Share
Dominated by Red Bull with 71.3% market share
Depleting market share currently stands at 2.6% of the energy drinks market
Market Size
Rs. 1894 million (off trade) with a CAGR of 55.7%
Rs. 49 million (off trade)
Market Size
Rs. 1894 million (off trade) with a CAGR of 55.7%
Rs. 49 million (off trade)
To increase off trade sales from Rs.49 million currently to Rs. 299 million in a year
Mission
To increase the overall market share from the current 2.6% to 10% in a year
To increase brand awareness, consumer loyalty and satisfaction
Strengthening Burn’s social media and overall online visibility
To increase off trade sales from Rs.49