Red Bull
Red Bull Energy Drink
The Probable Side Effects of Red Bull Energy Drink
On University Students
(Does Red bull have any side effects?)
Brunel Business School
Brunel University
Executive summary:
Energy drink consumption is becoming popular rapidly among young adults and especially students these days. It has been 24 years after the creation of the first ever energy drink, Red bull, in Austria and Red bull energy drink is becoming more and more popular every day. Caffeine and Taurine are the main ingredients of the product and they have both physical and mental effects. This report argues about the effects of Red bull energy drink on human body. The focus of the research is based on university students and the positive, negative and the probable side effects of the product. Research methods included gathering basic knowledge with the help of books, journals and other means. Questionnaires were used to authenticate the views of people by randomly selecting respondents from the university. The first page of the questionnaire focused on the basic information about the respondents i.e. age, gender etc. whilst the second page was concerned with positive and negative effects of the drink.
Moreover, this came along with certain limitations which included the scarcity of time, resources, funds and other human errors that take place while conducting the research.
The research findings consisted of secondary and primary research. Secondary research consisted of negative as well as positive findings, being mental and physical effects of the product according to the articles which were surveyed. The latter was further ascertained with the help of primary research. A significant proportion of respondents preferred drinking red bull while studying and a comparatively lesser population considered during sports, night outs and none at work. The following information has also been illustrated with the help of charts.
Concluding, the primary research discovered
The Probable Side Effects of Red Bull Energy Drink
On University Students
(Does Red bull have any side effects?)
Brunel Business School
Brunel University
Executive summary:
Energy drink consumption is becoming popular rapidly among young adults and especially students these days. It has been 24 years after the creation of the first ever energy drink, Red bull, in Austria and Red bull energy drink is becoming more and more popular every day. Caffeine and Taurine are the main ingredients of the product and they have both physical and mental effects. This report argues about the effects of Red bull energy drink on human body. The focus of the research is based on university students and the positive, negative and the probable side effects of the product. Research methods included gathering basic knowledge with the help of books, journals and other means. Questionnaires were used to authenticate the views of people by randomly selecting respondents from the university. The first page of the questionnaire focused on the basic information about the respondents i.e. age, gender etc. whilst the second page was concerned with positive and negative effects of the drink.
Moreover, this came along with certain limitations which included the scarcity of time, resources, funds and other human errors that take place while conducting the research.
The research findings consisted of secondary and primary research. Secondary research consisted of negative as well as positive findings, being mental and physical effects of the product according to the articles which were surveyed. The latter was further ascertained with the help of primary research. A significant proportion of respondents preferred drinking red bull while studying and a comparatively lesser population considered during sports, night outs and none at work. The following information has also been illustrated with the help of charts.
Concluding, the primary research discovered
References: 1. BrandZ (2011) BrandZ rankings 2011, BrandZ Global top 100. Available at: http://www.millwardbrown.com/BrandZ/Default.aspx [accessed: 25 November 2011] 2. Red bull (2011a) how it all started. Available at: http://www.redbull.com/cs/Satellite/en_INT/how-it-all- started/001242939605518?pcs_c=PCS_Product&pcs_cid=1242937556879 3 5. Schurman, T., Astorino, A., Matera, J., Basinger, J., Evans, M. and Marquez, R. (2011) Effects of red bull energy drink on repeated sprint performance in women athletes 6. Seifert, Sara M., Schaechter, Judith L., Hershorin, Eugene R. and Lipshultz, Steven E. (2011) Health Effects of Energy Drinks on Children, Adolescents, and Young Adults [online]