Recycle Product Packaging Case Study
2. Critically evaluate the pros and cons of the sustainability and recycling and its effects on buyer behavior
The pros of recycle product packaging which helps to bring down the cost of production and reduce the use of raw materials required to produce product packaging (Friends of the Earth). According to National Environment Agency (NEA), with the growth of population and economy, solid waste generated increased from 7.67 million tonnes in 2015 to 7.81 million tonnes in 2016. Moving towards to Zero Waste Nation, NEA imposed waste minimization and implementing 3R (Reduce, Reuse and Recycle) to minimize landfill and reduce waste generation (NEA).
The pros of being sustainable which helps to conserve more natural resources, reduce chemical …show more content…
P&G incorporate sustainability into every aspect of their products from initial design, manufacturing to packaging and to the social impact (P&G). According to Nielsen (2015), 80% of Southeast Asian consumers are willing to purchase from company which has positive social and environmental impact. Moore also presented similar results as Nielsen (2015) whereby consumers demand CSR from company and do prefer to purchase from them (Moore, n. d.). However, in the context of Singapore not all consumers are willing to purchase eco-friendly household product such as detergent. It can be due to higher pricing as compared to conventional detergent, consumers are new to the products or consumers do not see the benefits of using eco-green products (Nielsen, 2015) However, environment friendly consumer will continue to support green products despite higher cost involvement as they understand the consequences of not using sustainable products. Loyal customer who are eco-friendly supporter will show continual support on green products and might not be affected by product …show more content…
This can be explained via Maslow’s theory of needs. Refer to figure 3 which shows the model of motivational process where motivation is a state of need-induced tension. According to Schiffman (2012), intrinsic motivation is the inner driving force that drives consumers to action. It is the drive that satisfy physiological and psychological needs or want through purchase or use of products or services. Those unfulfilled needs lead to tension. Individual try to reduce tension via behavior and believes it will fulfil their needs and to achieve the goal based on individual thinking and previous learning. In fact, motivation is stimulated by either innate needs or acquired needs. Innate needs are biogenic whereas acquired needs refer to secondary needs which resulted from response to culture or
The pros of recycle product packaging which helps to bring down the cost of production and reduce the use of raw materials required to produce product packaging (Friends of the Earth). According to National Environment Agency (NEA), with the growth of population and economy, solid waste generated increased from 7.67 million tonnes in 2015 to 7.81 million tonnes in 2016. Moving towards to Zero Waste Nation, NEA imposed waste minimization and implementing 3R (Reduce, Reuse and Recycle) to minimize landfill and reduce waste generation (NEA).
The pros of being sustainable which helps to conserve more natural resources, reduce chemical …show more content…
P&G incorporate sustainability into every aspect of their products from initial design, manufacturing to packaging and to the social impact (P&G). According to Nielsen (2015), 80% of Southeast Asian consumers are willing to purchase from company which has positive social and environmental impact. Moore also presented similar results as Nielsen (2015) whereby consumers demand CSR from company and do prefer to purchase from them (Moore, n. d.). However, in the context of Singapore not all consumers are willing to purchase eco-friendly household product such as detergent. It can be due to higher pricing as compared to conventional detergent, consumers are new to the products or consumers do not see the benefits of using eco-green products (Nielsen, 2015) However, environment friendly consumer will continue to support green products despite higher cost involvement as they understand the consequences of not using sustainable products. Loyal customer who are eco-friendly supporter will show continual support on green products and might not be affected by product …show more content…
This can be explained via Maslow’s theory of needs. Refer to figure 3 which shows the model of motivational process where motivation is a state of need-induced tension. According to Schiffman (2012), intrinsic motivation is the inner driving force that drives consumers to action. It is the drive that satisfy physiological and psychological needs or want through purchase or use of products or services. Those unfulfilled needs lead to tension. Individual try to reduce tension via behavior and believes it will fulfil their needs and to achieve the goal based on individual thinking and previous learning. In fact, motivation is stimulated by either innate needs or acquired needs. Innate needs are biogenic whereas acquired needs refer to secondary needs which resulted from response to culture or