Recommendation Letter for Business School

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This letter is to serve as my formal recommendation for Andrew Fuller. Andrew has been my direct assistant for several years.

I have known Hongbin for more than one and a half years. I hired him to work for me as a Research Analyst at SRR in July of 1996. SRR is a full-service marketing research firm whose clients are primarily large radio stations and other music oriented media companies such as Capital Records, and MTV Networks. My roles at SRR include manager of new product development (research products and the software to analyze the results), and internal research consultant (sampling methodology and multivariate statistical analysis). In addition, as a member of the management team at SRR, I am charged with constantly working to find more efficient, cost-effective means of gathering respondent level data and producing our research products. Since joining SRR as a Senior Research Analyst, and more recently as Manager of Research and Development, Hongbin has been a major weapon in my arsenal of tools for accomplishing these tasks.

Hongbin is a creative and original thinker. He has native intelligence, great curiosity about people and ideas, and plenty of common sense that he has applied to solving many problems at SRR. In addition, he has demonstrated excellent powers of observation, and an ability to communicate and suggest change in effective but non-threatening ways. To illustrate…

Early on, Hongbin was assigned to an important research project as a fill-in Project Manager. In this role he was responsible for the technical aspects of creating a computer-based survey questionnaire (from one given to him by our client services department), monitoring the telephone data collection process, and completing the data processing and analysis of the survey results.

From the beginning of this assignment, Hongbin began to re-define our expectations of a good project manager. He started by participating in discussions with the client and suggesting and...
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