Recognition of the Fact That Leadership in the Global Marketplace Requires a Corporate Culture and an Inclusive Business Environment Where the Best and Brightest Diverse Minds—Employees with Varied Perspectives, Skills,

Topics: Trademark, Intellectual property, Advertising Pages: 2 (579 words) Published: May 11, 2013
Competitive strategy of the company
Google is a global technology leader focused on improving the ways people connect with information. It’s aspire to build products that improve the lives of billions of people globally. Google innovations in web search and advertising have made their website a top internet property and their brand one of the most recognized in the world.

To compete with the rivals Google business is primarily focused around the following key points

Continue to develop new products and services and to enhance existing ones through research and product development and the licensing and acquisition of third-party businesses and technology. Product development philosophy is to launch innovative products early and often, and then iterate rapidly to make those products even better. Google often posts early stage products at test locations online or directly on Google then use data and user feedback to decide if and how to invest further in those products. Intellectual Property

rely on a combination of intellectual property laws, as well as confidentiality procedures and contractual provisions, to protect proprietary technology and brand. Google has registered, and applied for the registration of, U.S. and international trademarks, service marks, domain names, and copyrights. Additionally, they have filed U.S. and international patent applications covering certain of their proprietary technology. Over time, they have assembled a portfolio of patents, trademarks, service marks, copyrights, domain names, and trade secrets covering our products and services. Google proprietary technology is not dependent on any single patent or copyright or groups of related patents or copyrights. They believe the duration of patents is adequate relative to the expected lives of products. Although Google rigorously protects proprietary technology, any significant impairment of, or third-party claim against, our intellectual property rights...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • the business environment Essay
  • GLobal Business Environment Essay
  • Leadership Skills Essay
  • Essay about culture
  • Essay on global business environment
  • Culture and International Business Essay
  • Business Environment Essay

Become a StudyMode Member

Sign Up - It's Free