Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. The capital requirements involved in opening up a fast food restaurant are relatively low. Restaurants with much higher sit-in ratios, where customers tend to sit and have their orders brought to them in a seemingly more upscale atmosphere may be known in some areas as fast casual restaurants.
Objective and problem statement:
• To analyse the preference of people towards canned food products. • To find the factors responsible for the preferences. • To identify market potential of ready to eat market segment in India • To develop marketing strategies for RTE products
• To identify the target market segment for RTE
Significance of study:
Introduction to topic:
The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary & secondary. A well-structured questionnaire will be prepared to collect the primary data through the questionnaire.
Initially, a rough draft will be prepared keeping in mind the objective of the research. A pilot study would be done in order to know the accuracy of the Questionnaire. The final Questionnaire will arrived only after certain important changes are done. Thus, sampling comes out to be judemental and convinent.