Reaction and Case Study in Business Ethics

Topics: Ethics, Marketing, Morality Pages: 12 (3008 words) Published: September 12, 2012
Bulacan State University
City of Malolos
College of Business Administration

“Reaction and Case Study in Business Ethics”

A paper private to the college of
Business Administration of the
Bulacan State University
City of Malolos Bulacan

In partial fulfillment of the
Requirements in Business Ethics
Under Mr. Eliseo S. dela Cruz

By: Efraim Hazel C. Reyes

Case Study Outline
Title Page

Table of Contents

Part I - Introduction of the topic

Part II -Background and examination of principles

Part III -Discussion of issues and problems

Part IV -Implication to individual student of the application and practices of
Ethics and communication

Part V-Analysis

Part VI-Conclusion

Part VII -Recommendation

Part I

AVON is the world’s largest direct seller of beauty and beauty-related products. It is a company for women who aims to establish a business of their own. Avon wants to offer everyone high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily accessible, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. To remain in the front position of the highly competitive beauty industry, Avon continuously develops quality, effective and reasonably priced breakthrough products that cater to the needs of its customers. Avon is well known for its cosmetics and some products especially lipsticks and mascara and is featured in leading fashion magazines worldwide. There are three company's current product categories:

Beauty Fashion Home
CosmeticsFashionHome Products
FragrancesJewelryGifts and Decorative Products

Avon strives to be the destination store for women, offering the convenience, hassle-free and provide a personal premier shopping experience that helps create lifelong customer relationships especially for busy women who don’t have time to go to malls to shop beauty products. Avon gives women around the globe products that help them look and feel at their best - and according to studies, two out of five women worldwide purchased an Avon product in the last year. Avon also has anti-breast cancer awareness campaign as help to women all around the globe to prevent or be aware of what harm this cancer can bring.

Part II
Background and examination of principles

AVON’s Vision and Mission

The Avon Vision
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

Avon’s Mission

The Global Beauty Leader
We will build a unique portfolio of beauty and related brands, striving to surpass our competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company.

The Women’s Choice for Buying
We will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships.

The Premier Direct Seller
We will expand our presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon.

The Best Place to Work
We will be known for our leadership edge, including our passion for high standards, our respect for diversity, and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential.

The Largest Women’s Foundation
We will be a committed global champion for the health and well-being of women through...
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