CASE STUDY ON: RAMEN NOODLES RESTAURANT
CONSULTANTS: SHIVA, STEVE, FERNANDO AND ZINGA
PROFESSOR: CHRIS CASTILLO
COURSE: BUSINESS MANAGEMENT AND ENTRPRENEURSHIP
Koichi Ramen is a small ramen noodle restaurant in the tradition of the Japanese staple dish.
Ramen noodle shacks are to Japan what the fast-food restaurants are to the people. They are a place where people go for a quick, rich, filling meal when they don’t have time or simply don’t feel like cooking. The ramen that is being mentioned here is not the one people know as the instant noodles. No, the ramen that is to be sold is the ‘real’ Japanese dish. Similar to the instant version, ramen is simple in concept yet incredibly challenging to produce. When prepared correctly, a bowl of ramen noodles can fix anyone’s day.
To bring the customer the delicious and authentic taste of Japanese ramen with high quality, and at a very affordable price.
To become an owner of Ramen noodles restaurant and market the restaurant with CAD$3000.
Ramen belongs to the restaurant industry. The restaurant concept is to bring original Japanese ramen noodles to the Wellington area. It will be located at 1013 Wellington St Ottawa, ON.
Koichi presents itself with a huge potential to be a success. Over time there is the possibility to expand into different cities such as Toronto.
Although there isn’t another ramen shop nearby the location but Taste Ramen+Fusion located at 197 bank street might be a competitor in the city and it has as many other competitors as any other fast-food restaurant, especially those that are closest to the location of the restaurant.
Koichi Ramen has a lot of competition around the area. [pic] |Competitors near | Hino Restaurant | | |1013 Wellington Street West |
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Vina del Mar
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Back Lane Café
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Burnt Butter Italian Kitchen
With such a high density of competitors, the business identity could get lost. But it is the unique selling point that is the one key success factor that will not only differentiate the restaurant, but propel it to success.
The one major technological trend affecting the industry is social media. A new rising trend is the mobile food service format such as food trucks, carts, etc (restaurant.org)
In terms of customer preference, the increased awareness on food has made customer’s pallets more demanding as well as being more open-minded towards new foods. There is also a higher awareness on food quality, and this has in turn made restaurants switch to better foods.
As previously mentioned, ramen is a very simple dish in concept, but it can be extremely difficult to master.
Ramen is by nature a standard food, meant for regular consumption without getting tired of it. Because...