Radiolab and Tedhour

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  • Topic: Broadcasting, Radiolab, Robert Krulwich
  • Pages : 4 (1524 words )
  • Download(s) : 10
  • Published : April 19, 2013
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One of the most effective methods of broadcasting is the radio. Everyday people use it as a tool as a way to “get in the know” of what is happening around the world. In Britain alone, every week over 12 million people tune in to news programmes or bulletins. There are many radio programmes out there which engages the listeners through the effective use of sounds and topics. This is what we called “Creative Radio”. In this essay I will be analysing two radio programmes from the National Public Radio (NPR) network, comparing the effectiveness of Radiolab and TED Radio Hour for the listeners. NPR is a privately and publicly funded non-profit membership media organisation which controls over 900 public radio stations in the United States. They are best known for providing culturally and thought provoking subjects to create a modern wave in the world of broadcasting. The two radio programmes that I have chosen; Radiolab and TED Radio Hour are prime examples of creative radio. Both programmes give us an insight of topics that listeners would not have thought before which makes it a pleasant and unique experience. Both programmes also differ in a way that they use different techniques to convey their topics. Radiolab is a radio programme produced by WYNC, a public radio station in New York City and has been broadcast around the United States since 2002. They divulge in scientific and philosophical topics which targets a lot of the younger generations from 18-25 years old. However it can be said that the target listeners might be over 25 as well as they try to tackle difficult topics like “time” or the “mental being” in a light-hearted manner so it is more accessible for the listeners. In comparison to this, TED Radio Hour (Technology, Entertainment and Design) is a radio programme that derives from TEDtalks which gathers all speakers in a global conference to give talks on either technology, entertainment or design topics. The target audience is probably for...
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