Quiz 2

Topics: Environment, Competitive intelligence, Competitor analysis Pages: 5 (743 words) Published: March 28, 2015
Quiz Submissions - Weekly Test 02—Organisational Environments and Cultures

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Question 1

1 / 1 point
What are the two types of external organisational environments?

public and private

market-specific and the product-specific

organisational and the interpersonal

global and the national

general and the specific
Question 2

1 / 1 point
In terms of external organisational environments, the ____ environment affects all organisations while the ____ environment is unique to each company.

general; specific

customer-driven; production-driven

informal; formal

global; national

specific; general
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Question 3

1 / 1 point
All events outside a company that have the potential to influence or affect it occur in the ____ environment.






Question 4

1 / 1 point
Which of the following is a type of company most likely to be facing a dynamic environment?

a manufacturer of pet food

a brewery, winery, or distillery in the liquor industry

a video game manufacturer

a bakery

a cereal manufacturer
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Question 5

1 / 1 point
According to the ____, companies go through long, simple periods of environmental stability, followed by short, complex periods of dynamic, fundamental environmental change, finishing with a return to environmental stability.

environmental cycle

theory of resource scarcity

punctuated equilibrium theory

environmental change theory

theory of environmental dynamics
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Question 6

1 / 1 point
Changes in any sector of the general environment _____.

will typically not impact most organisations

tend to slow down how quickly an organisation moves through the environmental cycle

influence customers first and then suppliers

inhibit the innovation process

will eventually affect most organisations.
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Question 7

1 / 1 point
Which of the following is a component of Cokes’ specific environment and will directly influence how it does business?



laws concerning waste disposal

the increased popularity of energy drinks

the development of vending machines that accept debit cards
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Question 8

1 / 1 point
Which of the following is a component of a book publisher’s general environment and will indirectly influence how it does business?

other book publishing companies

an advocacy group supporting free books for children

a trend toward less leisure time

pornography laws

paper and ink suppliers
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Question 9

1 / 1 point
Which of the following is the LEAST aggressive approach likely to be used by an advocacy group?

product boycotts

class action lawsuits

media advocacy


public communications

Question 10

1 / 1 point
Managers often prefer to use business confidence indices ______.

as predictors of future economic activity when making business decisions

to improve consumer confidence forecasts

to identify sociocultural trends

to encourage customers to make long-term buying decisions

which are based on intuition and experience
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Question 11

1 / 1 point
Two homebuilders are building homes in nearby subdivisions. One is offering 2500 square metres homes with two-acre blocks. The other is offering a similar size of house with quarter-acre blocks. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses. The builder with the larger lots could use ____ to determine why his homes are not selling.

demographic information

proactive customer monitoring

reactive customer monitoring

a competitive location study

consumer confidence forecasts
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Question 12...
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