A comparative study on the consumer’s preference towards branded jewellery over non branded jewellery in Nasik QUESTIONNAIRE NO. ___
RESPONDENT NO. ___
Hello, I am ____________________. I am a First year student of management pursuing my MBA from............................ As a part of my curriculum I have to undertake a survey on the given topic. All the information that we collect is strictly for study purpose and will be dealt with at most confidentiality. This survey would take only 10 mins of your time. Name:
1) Factors that guide you while purchasing jewellery?
Promotions and offers
Family and friends influence
2) Are you aware of the various jewellery brands available in the market? Yes
3) Tick against the brands that you are aware about in the jewellery market Gili
4) You buy jewellery for…
5) Which jewellery do you prefer?
6) Have you bought any branded jewellery?
7) Do you buy jewellery for gifting purpose?
8) Where do you prefer to buy the jewellery from (for gifting)? Branded
9) Given below are few characteristics of traditional family jeweler’s (or local jewellery retail stores). Please give each characteristic some points based on your assessment, such that the points range from 1 to 10. (1 being the lowest and 10 being the highest). Characteristics of Family Jeweler’s
| Number of points
10) If you purchase branded jewellery then given below are a few characteristics. Please give each characteristic some points based on your assessment, such that the points...
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