Pulte Homes Research

Pulte Homes, Inc.
PHM

Table of Contents

Company Analysis
1. History of Pulte Homes
2. What They Do Now
 Subsidiaries/Divisions
 Lines of Business
 Homebuilding Operations by Geographic Regions
 Customer Service
 Employees
 Sources of Supply 3. Financial Analysis
• Financial Overview – Stock Overview
• Sales, Revenues, Operating Income
• Two Year Comparison
• Ratio Analysis
• Sizes, Varieties, Prices
• Explanation of how Pulte makes money
• Break Even Point
4. Industry Analysis
• Description of industry
• Critical Success Factors
5. External Environmental Analysis
6. Customer/Target Market Analysis
7. Competitor Analysis

Company Analysis
History
Material for this section came from Pulte Homes Website 2007; Pulte Homes’ Profile 2007; and Wikipedia Website 2007
Pulte Homes, Inc. is the largest homebuilder in the United States. The company also builds and sells homes in Mexico, Argentina, and Puerto Rico. Over the course of its half century in business, it has remained consistently profitable and has completed some 277,000 homes in the form of single-family residences, townhouses, condominiums, and duplexes. Pulte offers a wide variety of home models, and customers can vary the model's style by choosing from a number of facades and interior options. In addition, the company operates Pulte Mortgage, a financial services company that originates loans to buyers of Pulte properties.
Inception and Rapid Growth: 1950s-70s
The company originated when William J. Pulte built his first house in Detroit, Michigan, in 1950. He incorporated his home-building activities in 1956 under the name William J. Pulte, Inc. In 1961, the company had one subdivision in Detroit; by 1969 it had 12 active subdivisions in six states. The company recorded $5 million in sales in 1964. That figure nearly tripled by 1967, and sales exceeded $20 million by 1968. Pulte entered the Washington, D.C., market in 1960, the Chicago market in 1961,