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Psy 201 Week 9 Final Exam Paper

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Psy 201 Week 9 Final Exam Paper
Lecture 1 – Advertising (Jan. 9th, 2011)
Why study advertising? * “Very considerable part of our total culture, not separable from any other activities of our world” (McLuhan) * All advertising advertises advertising
What is sociology? How does it help us understand advertising? * Advertising shapes values/norms (fast food), role/status (family), group behaviour (beer), social control (bed bugs ad in bus stops) * Reflects values of societies but emphasizes to behave in certain ways
Advertising and Sociology * Distribution of resources * Micro level how we individually spend money, macro level (businesses, governments) * Impact on society * Agent of social control
Role of Advertising * Advertising …show more content…
* Overall of the 302 respondents, 65.9% were fb members and 34.1% were not (do not need to know
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