Proton Inspira

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Table of Content
Table of content …………………………………………………………………………………. 2 1.0 Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………....6 Weaknesses ………………………………………………………………………….. 7 Opportunities ……………………………………………………………………….. 7 Threats ……………………………………………………………………………..... 8 2.2 Pest Analysis . ……………………………………………………………………….. 8 Political …………………………………………………………………………….... 8 Economic …………………………………………………………………………….. 8 Social ……………………………………………………………………………….... 9 Technological ………………………………………………………………………... 9 2.3 Proton | Platform-sharing Approach …………………………………………….... 9 2.4 Proton Inspira Vs Mitsubishi Lancer ………………………………………….... 11 3.0 Proton | Future …………………………………………………………………………….. 12 4.0 Bibliography ……………………………………………………………………………….. 13

1.0 Introduction…
1.1 History
PROTON was integrated in 7th May 1983 to produce, accumulate and sell vehicles and associated products as well as garnishing, spare parts and other machinery (History of proton). PROTON formed Malaysia's first car, the Proton Saga commercially launched in 9th July 1985 by Malaysian Prime Minister Dato' Seri Mahathir Mohamed who had firstly envisioned the idea of a Malaysian car. PROTON is a global company that is Malaysian. It is thus Malaysian that citizens can get its stock, own part of the company and share in its success. It has been overtly listed on the Kuala Lumpur Stock Exchange [KLSE] since 1992 (financial company background). PROTON automobiles are making their mark globally as competitive and innovative cars. They are now being exported to more than 45 countries including the vastly competitive United Kingdom and continental European markets. Through determined and unswerving loyalty from customers, business connections, shareholders, government agencies, and employees. PROTON is realising its aim of being a worldwide successful Malaysian automotive manufacturer. It is achieving this by being customer familiarized and by producing competitively priced and innovative products. Therefore, it is causative to Malaysia's achievement of Vision 2020.

1.2 Proton | INSPIRA
There has been much argue whether Proton did it correct or incorrect in producing the term of a [technological partnership] with Mitsubishi Motors on Proton Inspira. Whereas I agree a bit that later than 25 years Proton has to be able to turn up with its own design for an alternative model, there are other factors that must be measured. If you consider that paying between RM79, 000 and RM92, 000 for what is basically a Mitsubishi Lancer with faintly different looks and a few changes to handling, in that case you should be so conducted. Whereas Mitsubishi Lancer offers only one alternative with two faintly different body. The new Inspira offers three different variations from

1.8 litre manual to a 1.8 litre CVT, and a 2.0 litre CVT, which definitely caters to a wider range of potential users than just one engine transmission option. From inside the quality of the materials is the similar as it is in the Lancer. In addition, the inside instrumentation were all initially developed for the Lancer, and it is an effortless case of transferring them all over to the Inspira (mybiebie, 2010).

1.3 Product Life Cycle [PLC]
Producing the Proton Inspira will not be quite easy, because no one knows about the new product yet. That is why managers of the company should apply some marketing strategies in order to attract customer.

Introduction Level
When the Proton Inspira will be introduced, sales will be low down until...
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