Proton Inspira
Table of Content
Table of content …………………………………………………………………………………. 2 1.0 Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………....6 Weaknesses ………………………………………………………………………….. 7 Opportunities ……………………………………………………………………….. 7 Threats ……………………………………………………………………………..... 8 2.2 Pest Analysis . ……………………………………………………………………….. 8 Political …………………………………………………………………………….... 8 Economic …………………………………………………………………………….. 8 Social ……………………………………………………………………………….... 9 Technological ………………………………………………………………………... 9 2.3 Proton | Platform-sharing Approach …………………………………………….... 9 2.4 Proton Inspira Vs Mitsubishi Lancer ………………………………………….... 11 3.0 Proton | Future …………………………………………………………………………….. 12 4.0 Bibliography ……………………………………………………………………………….. 13
1.0 Introduction…
1.1 History
PROTON was integrated in 7th May 1983 to produce, accumulate and sell vehicles and associated products as well as garnishing, spare parts and other machinery (History of proton). PROTON formed Malaysia's first car, the Proton Saga commercially launched in 9th July 1985 by Malaysian Prime Minister Dato' Seri Mahathir Mohamed who had firstly envisioned the idea of a Malaysian car. PROTON is a global company that is Malaysian. It is thus Malaysian that citizens can get its stock, own part of the company and share in its success. It has been overtly listed on the Kuala Lumpur Stock Exchange [KLSE] since 1992 (financial company background). PROTON automobiles are making their mark globally as competitive and innovative cars. They are now
Table of content …………………………………………………………………………………. 2 1.0 Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………....6 Weaknesses ………………………………………………………………………….. 7 Opportunities ……………………………………………………………………….. 7 Threats ……………………………………………………………………………..... 8 2.2 Pest Analysis . ……………………………………………………………………….. 8 Political …………………………………………………………………………….... 8 Economic …………………………………………………………………………….. 8 Social ……………………………………………………………………………….... 9 Technological ………………………………………………………………………... 9 2.3 Proton | Platform-sharing Approach …………………………………………….... 9 2.4 Proton Inspira Vs Mitsubishi Lancer ………………………………………….... 11 3.0 Proton | Future …………………………………………………………………………….. 12 4.0 Bibliography ……………………………………………………………………………….. 13
1.0 Introduction…
1.1 History
PROTON was integrated in 7th May 1983 to produce, accumulate and sell vehicles and associated products as well as garnishing, spare parts and other machinery (History of proton). PROTON formed Malaysia's first car, the Proton Saga commercially launched in 9th July 1985 by Malaysian Prime Minister Dato' Seri Mahathir Mohamed who had firstly envisioned the idea of a Malaysian car. PROTON is a global company that is Malaysian. It is thus Malaysian that citizens can get its stock, own part of the company and share in its success. It has been overtly listed on the Kuala Lumpur Stock Exchange [KLSE] since 1992 (financial company background). PROTON automobiles are making their mark globally as competitive and innovative cars. They are now
Bibliography: History of Proton, 2011 : http://www.proton.com/Corporate/AboutProton/Corporate-Information/History-of-PROTON.aspx#story | accessed on 20th Mar Frost & Sullivan (2002), the Impact of AFTA on the ASEAN Automotive Industry : http://www.frost.com/prod/servlet/market-insighttop.pag?docid=IMAY-58VK85 | accessed on 6th Apr AseanOneMonitoring, 2009