Proposal of Astro
Introduction
Corporate Social Responsibilities (CSR) is the obligation that companies have to develop and to implement courses of action that aid in social issues that impact society.
Corporate Social Responsibilities (CSR) represent the commitment of business to behave ethically and contribute to sustainable economic development while improving the quality of life of the stakeholders, in the ways that are both good for business and good for development (Moir, 2011).
According to Kotler & Lee (2005), CSR refer to initiatives undertaken by corporations to improve their public image and build up a strong reputation through social improvement-oriented programming and development.
This project is to prepare a CSR proposal with the aim to improve the performance of the selected organization. The organization selected is Astro Malaysia Holdings Berhad. By doing this proposal, it will be a practical experience of planning and developing a CSR project.
Profile of the Organization
Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia. Astro is dealing with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. Launched in 1996, Astro today has a 50% penetration of TV homes in Malaysia or 3.1 million customers, making it a key pay TV operator in Southeast Asia. They offer 156 TV channels, including 68 Astro-created and branded channels and 22 HD channels. All these channels are delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. The Astro Company is located in All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Astro has its own website at http://www.astro.com.my.
Astro is the leading aggregator, creator and distributor of original multi-language content of various genres across multi-channels. Its radio network both terrestrial and digital covers all key languages cumulatively reaching 13 million weekly listeners
Corporate Social Responsibilities (CSR) is the obligation that companies have to develop and to implement courses of action that aid in social issues that impact society.
Corporate Social Responsibilities (CSR) represent the commitment of business to behave ethically and contribute to sustainable economic development while improving the quality of life of the stakeholders, in the ways that are both good for business and good for development (Moir, 2011).
According to Kotler & Lee (2005), CSR refer to initiatives undertaken by corporations to improve their public image and build up a strong reputation through social improvement-oriented programming and development.
This project is to prepare a CSR proposal with the aim to improve the performance of the selected organization. The organization selected is Astro Malaysia Holdings Berhad. By doing this proposal, it will be a practical experience of planning and developing a CSR project.
Profile of the Organization
Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia. Astro is dealing with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. Launched in 1996, Astro today has a 50% penetration of TV homes in Malaysia or 3.1 million customers, making it a key pay TV operator in Southeast Asia. They offer 156 TV channels, including 68 Astro-created and branded channels and 22 HD channels. All these channels are delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. The Astro Company is located in All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Astro has its own website at http://www.astro.com.my.
Astro is the leading aggregator, creator and distributor of original multi-language content of various genres across multi-channels. Its radio network both terrestrial and digital covers all key languages cumulatively reaching 13 million weekly listeners