Propaganda in Animal Farm

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The Main Techniques of Propaganda in Animal Farm

Animal Farms propagandist techniques are constantly called on by the pigs to make the other animals bend to there will. Forms of propaganda used in Animal Farm are repetition, lying, rhetorical questions, pinpointing the enemy, and intimidation. Squealer especially uses propagandist techniques such as “Jones would come back, yes Jones would come back.” This is a form of repetition and like many other things helps the pigs have ultimate control over the animals.

Squealer consistently uses rhetorical questions to make the animals believe what he is saying to be the truth. When Squealer speaks he has a way about making the animals remember what it was like before the revolution and think about how much better off they are now. For example during Squealers speech he says that the pigs are not being selfish by taking to apples and milk: “You do not imagine, I hope, that we pigs are doing this in a spirit of selfishness and privilege?” From this we can assume, Squealer is lying and by using a rhetorical question he answers for himself.

Repetition is a commonly used tool that an author uses to imprint a message in the readers mind. Throughout the book, the less educated of the animals, especially the sheep, use the maxim Four Legs Good, Two Legs Bad. This is an accurate representation of the values and beliefs Old Major left for the animals to follow by. Another example of repetition is “Jones would come back, yes Jones would come back.” This is part of Squealers speech that he reverts to every time he tries to make a point.

Pinpointing the enemy is the last form of propaganda that I’m going to mention. When someone ‘pinpoints an enemy’ they are making others around them aware of what they are doing and how they are affecting the common good. By telling everyone that it was Snowball that destroyed the windmill and that he was in league with Jones. Throughout the book, it is made clear to the animals that...
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