In Animal Farm, by George Orwell, the author displays the power of rhetoric. The pigs within the novel effectively use rhetoric to persuade the other animals in a variety of ways. Three powerful rhetorical tools that the pigs use are ethos, pathos, and logos.
The first rhetorical device that the pigs use to try and persuade the other animals is pathos. Pathos is the emotional appeal. One way pathos is used in Animal Farm is when Boxer states, “I do not believe that snowball was a traitor at the beginning” he said finally. “What he has done since is different.” (73) This quote is pathos because it shows the emotional appeal how snowball is not a traitor at the beginning, but then they say how he turns his back and is now. The animals say, “I do not believe that,” he said. “Snowball fought bravely at the cowshed. I saw him myself. Did we not give him ‘Animal Hero, First class,’ I’m mediately afterwards?”(72) When the animals are having an emotional opinion, the pigs are coming in and changing there opinion. By changing the animal’s opinion they are controlling the way the other animals view all events.
The second rhetorical device that the pigs use to try to persuade the other animals is ethos. Ethos is credibility of endorsement. One way that ethos is used in Animal Farm is when squealer states, “Our leader, comrades Napoleon,” announced Squealer, speaking very slowly and firmly, “has stated categorically- categorically, comrade- that Snowball was Jones’s agent from the beginning-yes, and from long before the rebellion was ever thought off.”(73) This quote shows ethos because it is showing credibility who is saying it.