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EMERGING ISSUES OF TOURISM INDUSTRY IN INDIA
UNDER GLOBALISED ERA
Professor Nawab Ali Khan
&
Professor M. Mushtaque Ahmad
ABSTRACT
Tourism as one of the important foreign exchange earning industries has manifested great potential of growth under liberalized Indian economy. To attract the foreign tourists in India, liberal policies and reduction in taxes along with a comprehensive package for attracting tourist and foreign investment are the need of the hour. There is also a need to increase the government’s role in promoting India as a brand. Just like exports and other sectors, tourism will grow only if the India brand is established in the global market. Hence, we must have an open mind on alliances with other countries, which might help in adopting better promotion strategies, marketing, services and packaging. Only overall growth can help in improving revenue generation, which needs to grow in line with the additional capacity being set up by the hospitality industry.
Key Words: Tourism Policy, infrastructure, destinations, terrorism, sustainable tourism development, Global Tourism Boom, Economy
Introduction
Tourism has become the world 's largest industry, generating wealth and employment, opening the minds of both visitors and the visited to different ways of life. Worldwide, the industry currently employs more than 200 million people.
Tourism, as an instrument of economic development, will steadily assume an even greater importance in the future. There are grounds for optimism about what sustainable tourism development can mean for poor nations in the 21st century. But coordinated and consistent efforts, to achieve it, in the face of soaring tourism demand, are rare. Sustainability carries the idea of self-regulating societies in which economic and social changes are broadly accommodated. The Second Global Summit of Institute for Peace Through Tourism held in Geneva, Switzerland, acknowledged
Dr. Nawab Ali Khan is Professor in
UNDER GLOBALISED ERA
Professor Nawab Ali Khan
&
Professor M. Mushtaque Ahmad
ABSTRACT
Tourism as one of the important foreign exchange earning industries has manifested great potential of growth under liberalized Indian economy. To attract the foreign tourists in India, liberal policies and reduction in taxes along with a comprehensive package for attracting tourist and foreign investment are the need of the hour. There is also a need to increase the government’s role in promoting India as a brand. Just like exports and other sectors, tourism will grow only if the India brand is established in the global market. Hence, we must have an open mind on alliances with other countries, which might help in adopting better promotion strategies, marketing, services and packaging. Only overall growth can help in improving revenue generation, which needs to grow in line with the additional capacity being set up by the hospitality industry.
Key Words: Tourism Policy, infrastructure, destinations, terrorism, sustainable tourism development, Global Tourism Boom, Economy
Introduction
Tourism has become the world 's largest industry, generating wealth and employment, opening the minds of both visitors and the visited to different ways of life. Worldwide, the industry currently employs more than 200 million people.
Tourism, as an instrument of economic development, will steadily assume an even greater importance in the future. There are grounds for optimism about what sustainable tourism development can mean for poor nations in the 21st century. But coordinated and consistent efforts, to achieve it, in the face of soaring tourism demand, are rare. Sustainability carries the idea of self-regulating societies in which economic and social changes are broadly accommodated. The Second Global Summit of Institute for Peace Through Tourism held in Geneva, Switzerland, acknowledged
Dr. Nawab Ali Khan is Professor in
References: 1. K. V. Ravisankar, “Tourism: A Social Uplifter”, Tourism India, Vol.,11, March, 2003. 3. G. Ganapathy Subramaniam, Tourism Industry Aims Global Tie- ups to boost Brand India”, Times News Network, Chennai, December, 8, 2003.