Project

Topics: Sony, Blu-ray Disc, PlayStation 3 Pages: 3 (649 words) Published: April 12, 2013
Sony Corporation: Strengths, Weaknesses, Opportunities, Threats by Keki Fatakia, The Motley Fool, Mar 2nd 2012 8:28PM

There are many ways of analyzing a business. Perhaps one of the best ways to do this is by creating a SWOT - that is, Strengths, Weaknesses, Opportunities, and Threats -- analysis. This sheds light on the good and bad points of a business in terms of its strengths and weaknesses, which are mostly internal in nature; as well as opportunities and threats, which are external in nature.

Here is a SWOT analysis of Sony Corporation (NYS: SNE) , which once was the undisputed leader in the consumer electronics space. Let's take a brief look at the results for Sony.

Strengths

Sony has built a brand. This is highlighted by the fact that the company was tagged in a 2011 survey as Asia's most valued brand. The company is synonymous with technological excellence and has a rich heritage of technological expertise. Besides creating the Trinitron Color television, VCR, and Walkman, the company helped develop the magnetic recording tape, the compact disc, and the Blu-Ray disc, used today as a medium for high-definition video playback. Its latest innovation, a Crystal LED television, was well received at the Consumer Electronics Show in Las Vegas. Out of all its products at present, Sony's success with the Playstation is most noteworthy -- it has been successful since inception, and still sees tremendous consumer demand. A strong foothold in the entertainment industry with Sony Music and Sony Pictures has been beneficial to the company by offsetting losses in its consumer-products division.

Weaknesses

The high cost of media production, especially in its television business, has affected the company's pricing strategy. Its television business has lost an equivalent of $6.3 billion for eight years in a row. It's also losing market share to manufacturers, such as LG and Samsung. While diversifying into too many business...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Abandoned Construction Project Essay
  • Project Pickings Essay
  • Prioritizing Projects at D.D. Williamson Essay
  • The Role of Project Management in Today Research Paper
  • Project and Investigatory Projects Essay
  • Project Management and Investigatory Project Essay
  • Project Monitoring Essay
  • Presenting the Project Essay

Become a StudyMode Member

Sign Up - It's Free