written by: Vikas Vij• edited by: Ginny Edwards • updated: 9/4/2011 Candy store plans should be devised in a professional manner. The candy retail and candy gift basket business is extremely competitive, and without a financially and strategically sound business plan, it is easy to go wrong in this business.
How to Launch a Successful Candy Store
Selling candy may appear a simple business at the outset, but in a highly competitive candy retail market it requires a top professional approach to succeed in this business as a new entrant. Preparing a business plan is a critical first step before launching a candy store. The following are the important elements that must be included when writing a business plan for a candy store.
Choosing the Store Location
In a niche retail business, store location becomes crucial because the product primarily caters to younger age groups. So the location must be such where there is a regular traffic of youngsters and kids. As far as possible, the other stores in the vicinity should include several kids merchandise stores, video game parlors, fast food restaurants and amusement attractions catering to a younger population.
Finalizing the Product Offerings
A candy retail store may typically include a wide range of candies, nuts, chocolates and chewing gum. Some stores may also offer readymade candy gift packs and candy bouquet baskets. Beverages, mineral water and soda fountains are also popular and complement candies, so these options may be considered as a part of the candy store business plans.