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Bajaj Allianz General Insurance Co. Ltd.
LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT

Report on Summer Training

“A STUDY OF STRATEGY AND FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE” Submitted to

In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration

Submitted by:
Name of the student University Roll No. University Reg.No. Ankit Kumar S1803B32 (2nd SEM) 10810218

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY 1

Bajaj Allianz General Insurance Co. Ltd.
PHAGWARA (2009)

CERTIFICATE

This is to certify that the project entitled “A STUDY OF STRATEGY AND FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE”is a bonafide work of ANKIT KUMAR, a student of

Lovely Professional University, Chaheru, Phagwara (Punjab)-144402, bearing Registration Number-10810218, and was successfully conducted at BajajAllianz General Insurance Co.Ltd.,Ghaziabad Office, from 1st July 2009 to 14th August 2009, for the partial fulfillment of the course M.B.A of Lovely Professional University,Phagwara (Punjab).

Mr. Rahul Tomar, Direct Marketing Incharge (Sales Manager) BajajAllianz General Insurance, 2

Bajaj Allianz General Insurance Co. Ltd.

Ghaziabad.

ACKNOWLEDGEMENT
“No man is indispensable but there are certain mortal without whom the quality work suffers their guidance becomes important in acquiring quality results”.

I would like to express my gratitude to all those who gave me the possibilities to complete this thesis.I want to thank Sales Manager, Bajaj Allianz, Ghaziabad, Mr. Rahul Tomer for giving me permission to commence this thesis in the first instance, to do the necessary research work and for being my Company Guide. With a deep sense of gratitude and humble submission I would like to express my heartiest gratefulness to my Faculty Guide Lect. Rohit Duggal, whose help, stimulating suggestions and encouragement helped me in all the times of research for and writing of this thesis.

I am also grateful to my parents and friends who inspired me to put my best efforts.

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Bajaj Allianz General Insurance Co. Ltd.

Date: Signature:

(ANKIT KUMAR)

TABLE OF CONTENTS

Sr.No
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

CONTENTS
INTRODUCTION SECTOR PROFILE COMPANY PROFILE OBJECTIVES OF STUDY RESEARCH METHODOLOGY DATA ANALYSIS & INTERPRETATION OBSERVATIONS & FINDING SUGGESTION

PAGE
5 10

21 31 33 39 50 52 54 55

BIBLIOGRAPHY
QUESTIONNIARE

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Bajaj Allianz General Insurance Co. Ltd.

INTRODUCTION

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Bajaj Allianz General Insurance Co. Ltd.

INTRODUCTION
A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy as a key part of the general corporate strategy marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors.

Marketing strategy and sectarian tactics and actions: A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."

A strategy consists of well thought out series of tactics. While it is possible to write a tactical...
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