Programming the Technology

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Programming the technology

Question 4

Analyse the problem of data poisoning in on-line social communities, which may include immersive environments. You may include sources such as reputable wikis and blogs here; (referencing tool) rivacy#Organizational
On-line social community is a medium that allow people to connect with their friends and share information, it is a way of networking but it is a social based relationship among its users. People join the social community by creating personal profile which can be set to private or made public, this network is primarily to connect with friends and share information ranging from photos, videos, comments, contact details, etc. However, many users have made their details public without carefully considering the consequence, hence; the on-line social communities have become a danger zone where people fear to tread on due to privacy policies being breached. Online social sites is also used for business and educational purposes, this enables registered individuals or organizations to advertise their services and products, build contacts and also advertise job opportunities for prospective clients. While online social education focuses on group of friends or people with the purpose of sharing knowledge about a particular subject through links and blogs. Generally, online social networks objective is to provide its users with a virtual environment through which connected people can share ideas and discoveries, exchange news, information and make new friends etc. However, the issue of trust is on the rise on social networks as many people fear that their personal identifying information can be used for commercial purposes following recent research on impersonations and cyber criminals. In a statement, Facebook spokesman Barry Schnitt told CNN that impersonation schemes affect less than one per cent of Facebook's 150 million users. He would not comment on whether the rate of such incidents is increasing, but said any increase in the total number of impersonations could be due to the fact that the site is growing by 600,000 users per day (Sutter and Carroll, 2009). The Internet has brought new concerns about privacy in an age where computers can permanently store records of everything: "where every online photo, status update, Twitter post and blog entry by and about us can be stored forever," (Rosen, 2010). There is so much information of so many people stored in different databases worldwide and unknown to these people their personal details could possibly be sold for profit purposes, also, employers look up prospective employees details for screening purposes thereby violating privacy right. The practice of looking up employee’s information is currently having a huge effect on employment. Microsoft reports that 75 percent of U.S. recruiters and human-resource professionals now do online research about candidates, often using information provided by search engines, social-networking sites, photo/video-sharing sites, personal web sites and blogs, and Twitter. They also report that 70 percent of U.S. recruiters have rejected candidates based on internet information and this has created a need by many to control various online privacy settings in addition to controlling their online reputations, both of which have led to legal suits against various sites and employers (Rosen, 2010). In a bid to be secured online, many people have devised the means of being anonymous by creating false profile most of which are for malicious purposes thus poisoning their information online. The application of this kind of attack on large-scale could lead to the collapse of Social Networking platforms, affect its value for commercial purposes, as well as the utility in terms of knowledge and correlation of data provided by users, with a significant impact on its economic value (Paganinip, 2011). People who...
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