Product Selection

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Product Selection
ISCOM/471
December 6, 2012
Kellie Parker
University of Phoenix

Pros and Cons.
Hyundai prides it’s self in quality, design, and safety when it manufactures automobiles. There will always be some cars better than others within the same company. If not enough time is initially put into thought and sketching out the product, there will be problems. But if enough effort is there, the car will be a success. The Hyundai Veloster is an eye-catching car. It is geared to the younger generation between 18-25 year olds. The pro’s to the automobile is the racing exterior style. It draws attention because it looks different. The younger generation is drawn to it because that’s what are in style at the moment; like the movie Fast and the Furious. Everyone young person wants a car like that. It’s unique style in having three doors instead of four is also eye-catching. The fuel mileage is good as well. It gets 26 in city mpg’s and 38 highway mpg’s. Hyundai has also redesigned the turbo engine. As there is pro’s there is also con’s. The con’s of the Hyundai Veloster is that the current turbo engine is not what it’s made out to be. The car does not go as fast as it looks like it should. The car needs more power to live up to its image. The driving position and visibility is not good. The thick windshield makes it hard to see clearly and there is a major blindside on the side view of the car. The leg room in the back is extremely bad. This car should have been made as a two- seater because the back seats are extremely small with little to no leg room. The middle console in the back eliminates room for a fifth person. The passengers in the car can feel the jolts from sharp bumps; it’s not a smooth ride. Finally, the fact that there is only three doors makes it hard for the people in the back to get in and out of the car.

The Veloster is fairly new and is undergoing enhancements. Hopefully, Hyundai will work through all of...
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