Product Life Cycle Brief

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Individual Portfolio
Assignment 1: Product
Marketing & Business Operations Module
This assignment is one of four assignments that forms part of the individual portfolio and should be completed independently. Moodle publication date: TBC
Deadline:12:00pm Noon 15/11/2010 submitted hard copy by hand to Undergraduate Administration Galton Level 2
Any questions for this element of the portfolio should be raised via the Portfolio Forum on the Marketing and Business Operations Moodle site.

The Brief
For this assignment you must research and identify the product life cycle of a technological product of your choice (Mobile Phone, SatNav, Games console etc.). The product must be widely adopted by consumers in the UK marketplace. Discuss your choice of product with your tutor if you are unsure as to its suitability. As part of this assignment you must fulfil the following tasks: (1) Identify the product life cycle using a diagram to demonstrate the shape of the product life cycle curve (2) Substantiate the shape of the lifecycle curve using evidence from your research and Product Life Cycle theory, referenced using the Harvard referencing system (3) Discuss the advantages and disadvantages of using the Product Life Cycle as a way of predicting future sales of the product.

Assessment Criteria
Product Life Cycle curve identified and appropriately evidenced 40% using secondary research sources.
Product Life Cycle theory applied and referenced.15%
Advantages and disadvantages are identified and discussed.20% Assignment contains no spelling or grammatical errors and is25% presented in a professional manner.

Ensure each page of your assignment is labelled with the title of the assignment, your name, ID no. and Lecture group no. Max Words 1000 excluding diagrams and tables. Please state the word count at the end of your assignment. Use the Harvard referencing system.

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