Mini-Assignment # 1 – Case: McCain Foods Limited
Using the case titled 'McCain Foods Limited: Global Fries—Good in Any Language' on pages 100-101 in your text, please answer the following questions: 1. If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market?
2. Much of McCain’s global success seems to be closely tied to the success and efforts of its clients, McDonald’s and KFC. Describe how successful you think McCain would have been if it had gone into China with just its own brand name. Important points to remember about your submission:
Times New Roman 12pt.
Stapled (marks will be deducted if the assignment is not stapled) Do not exceed 2 pages
Do not include a title page
Keep your answer to question 1, distinctly separate from your answer to question 2. The assignment must be submitted to Turnitin by the deadline (see turnitin submission process below) The heading on the first page must include your complete name, student number, section number, name of the assignment, turnitin confirmation number and name of professor. The deadline for the hard-copy submission is 7:00 PM on Wednesday 9th October 2013. Turnitin submission process
For you to enroll in Turnitin for CGMS 200-310, and to submit your paper to Turnitin, you will need both an enrollment password and the unique class ID generated by Turnitin. For CGMS 200-310, the particulars are as follows: Class ID: 6998499 Enrollment password: Manage310. Once you have logged in, just follow the instructions for submitting your assignment.
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