Product Innovation Charter: The iDash
Apple© Presents: The iDash
THE ULTIMATE AUTOMOBILE CONTROL
Professional Challenge Paper
-Jessica Allen-
March 27, 2011
Product Innovation Charter
Focus
The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The focus of the iDash will be to create the ultimate driving experience for the up-scale, cultured driver. Apple will seek to enter into the automobile market by using two of their most successful products that are already staples in many households to garner increased sales for the company.
Goals
iDash will create a centralized automotive control center for the driver. The iDash will also allow the driver to use any navigational system that they prefer, as the iPad give access to Garmin © and TomTom© Apps. (garmin.com) (tomtom.com) The iDash will also revolutionize the ability for the driver to multitask in the car and stay connected with the use of all of the Apple © Apps housed on the driver’s iPad.
Guidelines
The iDash is a built-in device with a docking station in the vehicle where the iPad can be inserted. The device can be activated using the hands-free or touch screen option. The iDash, in line with competitors, will “...sport more features than ever to help...[drivers] get from point A to point B quickly and safely...[including] features such as audible driving directions with text-to-speech (TTS), spoken street names, real-time traffic updates, Internet connectivity for points-of-interest search, and large easy-to-read screens...” (Goodwin, 2010). The cost of the product will be included in the price of the car as an added feature to the vehicle.
Product Description
Apple is venturing into cars. They have already taken over the phone industry. Now, Apple is introducing the iDash. The iDash is not an App. It is much more. The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The iDash creates the ability to use the iPad
THE ULTIMATE AUTOMOBILE CONTROL
Professional Challenge Paper
-Jessica Allen-
March 27, 2011
Product Innovation Charter
Focus
The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The focus of the iDash will be to create the ultimate driving experience for the up-scale, cultured driver. Apple will seek to enter into the automobile market by using two of their most successful products that are already staples in many households to garner increased sales for the company.
Goals
iDash will create a centralized automotive control center for the driver. The iDash will also allow the driver to use any navigational system that they prefer, as the iPad give access to Garmin © and TomTom© Apps. (garmin.com) (tomtom.com) The iDash will also revolutionize the ability for the driver to multitask in the car and stay connected with the use of all of the Apple © Apps housed on the driver’s iPad.
Guidelines
The iDash is a built-in device with a docking station in the vehicle where the iPad can be inserted. The device can be activated using the hands-free or touch screen option. The iDash, in line with competitors, will “...sport more features than ever to help...[drivers] get from point A to point B quickly and safely...[including] features such as audible driving directions with text-to-speech (TTS), spoken street names, real-time traffic updates, Internet connectivity for points-of-interest search, and large easy-to-read screens...” (Goodwin, 2010). The cost of the product will be included in the price of the car as an added feature to the vehicle.
Product Description
Apple is venturing into cars. They have already taken over the phone industry. Now, Apple is introducing the iDash. The iDash is not an App. It is much more. The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The iDash creates the ability to use the iPad