February 10, 2013
Case Analysis 3 - Personal Navigation Devices (PNDs)
Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PND’s? Personal Navigation Devices provide geolocation maps, turn-by-turn directions, and sometimes real-time traffic and weather updates. In addition to helping users get from point A to point B without having to rummage around in their glove box for a paper map PND’s have the added benefits of being affordable and easy to use. Users are able to enter desired destinations several different ways; inputting a specific address, choosing a pre-programmed destination, or by choosing a point of interest (i.e. shopping, food etc.) Although many of today’s smart phones offer the same technology, PND’s have the advantage of larger screens and louder speakers not to mention keeping your phone free for important calls. In order for PND’s to work they require satellites to get GPS coordinates as well as internet connectivity to get the latest road and landmark updates. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace? Some of the leaders in the PND market include Garmin, TomTom, Motorola and Magellan. The main factor that will contribute to winning in the marketplace will be offering cutting edge features ahead of the competition while remaining affordable. Some cutting edge features include voice recognition software allowing users to control the device without having to type. Traffic and weather updates have also been added to the latest models along with offering cheap gas prices that are along your route. What will be a likely future for PND’s?
According to a study published by CNN from Berg Insight, shipments of PNDs will peak at around 42 million and steadily decline thereafter. This is due to the increasing competition from smartphones and in dash navigation systems. Many PND manufacturers have already...