Processed Foods Case Study

 Ethics & accountability: Consumers are interested in environment friendly and social acceptable products.

The consumer today is not a king, he is a prince. He is demanding and he needs to be pampered.
The Indian consumer – Change is inevitable
Consumers today want more for their money, and now actively seek quality; the attitude of compromise is a thing of the past. While disposable income is on the rise, the consumption pattern has undergone a rapid change due to urbanization and changing lifestyle. Moreover, the Processed Products must appeal to an Indian palate. Products that blend in with other Indian products and the culture. For example, there is a very high proportion of vegetarians, so anything that is meat-based or even contains
Demand for Processed foods appears to be primarily sustained by private good attributes such as health (including food safety attributes) and quality (e.g. taste and freshness attributes). Public good attributes (environmental and animal welfare attributes) are more widely acknowledged, but appear to have less importance for propensity to purchase processed goods. Solely stated private good attributes have a significant effect on the processed budget share; very interesting, the contribution from stated public good attributes values is not significant. The effect from private good values is significant even when controlling for various household characteristics, health risk concern and main stated purchasing barriers. Thus private good attributes, primarily food safety attributes, appear to play an important role in consumer willingness to pay. This is especially important as food safety attributes appear to play a key role in consumer demand. The household propensity to purchase processed foods increases significantly with the household’s stated importance of private good attributes.Changes in public awareness of food safety issues and growing interest in healthy eating habits have also affected the demand for food products. Processed foods which are both healthy and which require only minimal preparation have quickly found
Economic stature is also witnessing a change in food habits and expectations of people. But, there are issues of concerns that need attention, like huge losses in perishables food because of infrastructural deficiencies. The demand for food remains highly unfulfilled within the country and outside in spite of high production of food. India contributes less than 1.5% to the international food trade. This is because of highly inefficient, inadequate and weak supply chains for food that requires temperature controlled conditions to retain quality, safety and curb the decay process i.e. the cold chain. Cold chain is a temperature-controlled supply chain. An unbroken cold chain is an uninterrupted series of storage and distribution activities which is maintained at a given temperature range. It is used to help extend and ensure the shelf life of products such as fresh agricultural produce, seafood, frozen food, photographic film, chemicals and pharmaceutical drugs. Such products, during transport and when in transient storage, are called cool cargo. Cold chain goods are perishable and always en route towards end use or destination, even when held temporarily in cold stores and hence commonly referred to as cargo during its entire logistics cycle. Cold chains are essential for extending the shelf life, period of marketing, avoiding over capacity,