Prizm

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PRIZMNE
The New Evolution
Segment Snapshots

Copyright 2003 by Claritas Inc. All Rights Reserved.
The ideas, concepts and information contained in this document, and the manner in which this information is presented, are proprietary trade secrets owned by Claritas Inc. and may not be used or duplicated without authorization. The reading of this document constitutes an agreement with the foregoing and an understanding to be bound by its terms and conditions. Reproduction or disclosure of these materials in whole or in part without the prior written approval of Claritas Inc. is expressly prohibited by law.

Warning! This document is protected under Federal Copyright Laws, Title 17 of U.S. Code. Under the copyright laws, unauthorized users may be subject to civil liability including an injunction, actual damages, infringer’s profits, and statutory damages of up to $100,000 per work infringed, and criminal penalties including a fine of up to $25,000 and/or up to one year’s imprisonment. PRIZM NE ® and Claritas ® are registered trademarks of Claritas Inc. The PRIZM segment nicknames (e.g., “Blue Blood Estates,” “Big Sky Families,” “Country Squires”) are trademarks of Claritas Inc.

TABLE OF CONTENTS
Introduction.................................................................................................................................... 2 PRIZM NE Social Groups .............................................................................................................. 3 U1 - Urban Uptown ........................................................................................................... 4 U2 – Midtown Mix ............................................................................................................. 5 U3 – Urban Cores ............................................................................................................. 6 S1 – Elite Suburbs ............................................................................................................ 7 S2 – The Affluentials ........................................................................................................ 8 S3 – Middleburbs............................................................................................................ 10 S4 – Inner Suburbs......................................................................................................... 11 C1 – Second City Society .............................................................................................. 12 C2 – City Centers............................................................................................................ 13 C3 – Micro-City Blues..................................................................................................... 14 T1 – Landed Gentry ........................................................................................................ 15 T2 – Country Comfort..................................................................................................... 16 T3 – Middle America....................................................................................................... 17 T4 – Rustic Living........................................................................................................... 19 PRIZMNE Lifestage Groups ......................................................................................................... 21 YOUNGER YEARS................................................................................................................. 22 Y1 - Midlife Success ....................................................................................................... 22 Y-2 - Mainstream Singles ............................................................................................... 22 Y3 - Striving Singles....................................................................................................... 22 FAMILY LIFE...
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