Private Labels

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Private Labels

Macy’s – Bar III

What categories is the label in?

The label has four different categories: Women, Men, Fashion jewelry and Home.

Price Points?

Different categories show different price ranges, and in each category, the prices vary within the kind of product. Although, they are all consider middle range prices.

Women – $20 to $80, most products are beneath the $40 to $60 price range Men – $30 to $100, most products are beneath the Under $50 price range Fashion Jewelry – $20 to $50
Home – $30 to $150

What is the look, character of the label?

The Women category of Bar III has a high street and young look, trendy and fashion style with mostly work wear and sportswear. The product type that offers more variety is dresses and the second most relevant is jackets.

As for the Men category, Bar III has also a young, trendy and fresh look. It has casual wear but also offers a decent variety of formal wear, like suits and ties. Different from the Women segment, for Men Bar III offers shoes as well.

The Fashion Jewelry segment it’s very young, fashion and colorful. It offers mostly earrings and necklaces.

Finally, the Home segment has mostly bedding collection. They offer a good range of colors and different designs some more moderns and others more classic styles. All the items in this section are in discount.

Who is the label trying to attract?

The three apparel categories target a young costumer, class B, which are probably working on their first jobs or finishing university. They are young and like fashion, they dress casually but trendy and sometimes smart.

Saks – 9|15 and 611

What Categories is the label in?

Saks offers two private labels, one for women – 9|15 – and another one for men – 611.

Price Points?

Despite the prices being 50% less compared to most of the brands that Saks sells, the price range is medium to high. Nonetheless, 9|15 is more expensive than the men’s brand.

611 offers...
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