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Principles of Behavioralism in Human Being

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Principles of Behavioralism in Human Being
COURSE: PRINCIPLES OF BEHAVIORALISM IN HUMAN BEING

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Course Guide
Title: Principles of Behaviouralism in Human Being

1.0 Introduction 3 2.0 Human Behaviour From Classical Conditioning Perspective 4 3.1 Pavlov’s Classic Experiment 4 3.2 Watson’s Little Albert Experiment 5 3.3 Other Characteristics of Classical Conditioning 6

3.0 Human Behaviour Is Learned Or Not Learned 8 4.4 Learn because of curiosity and for self satisfaction 8 4.5 Learn to be rewarded and to avoid punishment 8 4.6 Theory of needs and self motivation 9 4.7 Classical conditioning as an advertisement agent 9 4.0 Conclusion 11 5.0 References 12

1. INTRODUCTION Learning is an acquisition of knowledge and skills whereby we learn, we increase our knowledge and skills. It is generally a voluntary process which means that we are often in control of what and how we learn. Learning can also



References: (3000 words) 5. REFERENCES Bandura, A. (1986). Social Foundations of Thought and Action. Engelwood Cliffs, NJ: Prentice Hall. C.Eysenk, M. Cardwell. (2010). Discussion on Classical Conditioning as an Explanation of Learning. [Online] Available: http://www.wowessays.com/dbase/ae5/csk140.shtml [2012, Nov 8] Douglas T F.V. Smith. (1991). The Explanation of Human Behaviour. London: Constable. Isidore Gormezano, William F. (1987). Classical Conditioning. New Jersey: Hillsdale. Njoroge G. Kimani. (2010). Behaviourist Perspective [Online] Available: http://www.holah.co.uk/page-detail.php?slug=behaviourist [2012, Nov 2] Pavlov, I.I Raygor. (2010). The Science of Psychology, Chapter 7: Learning. [Online] Available: http://scienceofpsychology.com/prospectus/chapter-07.pdf [2012, Nov 3] Richard Hall Samelson, F. (1980). Watson 's little Albert, Cyril Burt 's twins, and the Need for a Critical Science. California: American Psychologist. Saul Mc.Leod. (2012). Simply Psychology: Classical Conditioning. [Online] Available: http://www.simplypsychology.org/classical-conditioning.html [2012, Nov 2] Saurab

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