Predicitve Analytics
Predictive Analysis – a 3rd Generation BI approach - to enhance business operation and Marketing Efforts
Summary:
A secondary research paper on Predictive analytics; which is a mix of tools and techniques that support organizations to identify probability in data that can be used find out the future outcomes. The scope this study is to identify the potential of predictive analytics to leverage advertising, marketing campaign and business development initiatives thereby understanding the customer behavior, customer preferences, change, attitudes, purchase behaviors and attaining a high degree of confidence in their decisions about what to do differently for each segment, as potential moves have been “pre-tested.”
E ffective Marketing Activities + Higher Conversions = More Revenue = Growth & Success!
In a tough competitive global marketplace, to have desired return on the marketing initiatives B2b organizations are looking forward to have new avenues which could help them to make a better understand about their customer preferences, change, attitudes, purchase behaviors. Earlier the research was archeological, looking at past customer choices and behavior. With the advent of a third-generation approach called predictive segmentation; B2B markets are able to resolve the challenges and take a competitive advantage. It is a mix of tools and techniques that support organizations to identify probability in data that can be used find out the future outcomes. It helps to tune insights about exactly which elements of the service or product offer actually drive customer behavior and thereby giving a high degree of confidence in their decisions about what to do differently for each segment, because potential moves have been “pre-tested.”
Predictive analytics technology incorporates data collection, statistics, modeling and deployment capabilities, and drives the entire segmentation process, from gathering customer information
Summary:
A secondary research paper on Predictive analytics; which is a mix of tools and techniques that support organizations to identify probability in data that can be used find out the future outcomes. The scope this study is to identify the potential of predictive analytics to leverage advertising, marketing campaign and business development initiatives thereby understanding the customer behavior, customer preferences, change, attitudes, purchase behaviors and attaining a high degree of confidence in their decisions about what to do differently for each segment, as potential moves have been “pre-tested.”
E ffective Marketing Activities + Higher Conversions = More Revenue = Growth & Success!
In a tough competitive global marketplace, to have desired return on the marketing initiatives B2b organizations are looking forward to have new avenues which could help them to make a better understand about their customer preferences, change, attitudes, purchase behaviors. Earlier the research was archeological, looking at past customer choices and behavior. With the advent of a third-generation approach called predictive segmentation; B2B markets are able to resolve the challenges and take a competitive advantage. It is a mix of tools and techniques that support organizations to identify probability in data that can be used find out the future outcomes. It helps to tune insights about exactly which elements of the service or product offer actually drive customer behavior and thereby giving a high degree of confidence in their decisions about what to do differently for each segment, because potential moves have been “pre-tested.”
Predictive analytics technology incorporates data collection, statistics, modeling and deployment capabilities, and drives the entire segmentation process, from gathering customer information