Practical Research Project

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Executive Summary;
The purpose of this report is to analyse my host company’s (Arab-Irish Chamber of Commerce) current business situation, its apparent ambitions for growth and its capability to innovate products, services, and business processes. •A short introduction to the Arab-Irish Chamber of Commerce has been provided to highlight the background of this company, its services and apparent objectives, it gave a description of how AICC has been acting as an important bridge between Ireland and the Arab region since it was founded in the 1987. •Three business management issues have been covered in this report: Marketing, Communications and Digital Marketing using secondary and primary research approach. •The research has drawn attention to;

1.The fact that the Arab market is worth billions of euro to Ireland and that figures is going to grow for the next 10 years, and that Arab Irish Chamber of Commerce (AICC) is promoting and supporting the development of commercial, industrial, tourist and financial relations between the Arab countries and the republic of Ireland, which appeared clearly in their efforts to issue The Arab Irish journal and the special issue of The Sunday Business Post. 2.The importance of communications for businesses in general and for services in particular, “effective communication is a building block of successful organizations” . In order to increase the trade between Ireland and the Arab countries AICC has initiated a series of successful market focused meeting between different parties and has held many social events, these events were very successful and were attended by high profile people. 3.The big role that digital marketing plays in business development nowadays, which AICC approves and continues to develop through its website and digital services. 4.Finally my approach to develop the business was creating a facebook page for AICC to expand its virtual market more and more.

Introduction to the company;
Arab-Irish Chamber of Commerce (AICC), a non-profit organisation, was established in 1987. It promotes commercial, industrial, tourist and financial relations between Arab countries and the Republic of Ireland. AICC was established under the General Union of Chambers of Commerce, Industry and Agriculture for the Arab Countries. The General Union was founded in 1951 with 21 members representing the national chambers of commerce in 21 Arab states. Similar Joint Chambers have been established in 19 other countries which are major trading partners with the Arab countries including the UK, France, Germany, USA, Brazil, China, Russia and Australia. For the past twenty-five years, the AICC has been instrumental in developing relations between Ireland and the Arab world. It has acted as an important bridge between the Arab and Irish business communities, establishing invaluable links that may not have existed otherwise. In 1987 trade to the Arab states from Ireland was valued at 256 million euro. The equivalent trade figures for 2011, between Ireland and the Arab states were a staggering 1.6 billion euro. That is an astounding 625% growth in the intervening 25 years. That is a phenomenal performance by whatever standards we may wish to apply. Especially when one considers that this consistent growth in trade has been achieved against a backdrop of local and global economic uncertainty particularly in the past four / five years, as well the political upheaval which has caused certain markets in the region to dwindle or disappear from time to time, during this period. Figures for 2011 indicate an 8% growth year on year and highlight the critical importance of the Arab market to Irish Exporters. The AICC is a key component for the creation, development and maintenance of economic trade between Ireland and the Arab states which the AICC represents. The day to day operations at the AICC are primarily concerned with providing and processing the necessary commercial documentation to...
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