Post-Mortem Report Ecosolutions

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Maaha Khawar BBA 2K10 B
Maaha Khawar BBA 2K10 B

Post-Mortem Report
Creative Brief 12- EcoSolutions
Post-Mortem Report
Creative Brief 12- EcoSolutions

Client: Youth for Change
Team Name: EcoSolutions Incorporated
Project Description: The project was about bringing social awareness about one of today’s most pressing and grave problem. Resource consciousness was the product that we have to promote to the target audience of the twin cities. The idea was to make the campaign interesting and encouraging and discard the old run-of-the-mill ideas that is used by WAPDA and other social welfare organizations. Because the target audience is youth, the more memorable your marketing approach is, the more impact it will have. Project Objectives and Execution: As the description goes, the objective of the campaign was to target maximum number of people, educate and encourage them about benefits of being resources conscious and fulfill the civic responsibility we have. Keeping the profile of the target audience in mind (young urban population) we decided to keep the campaign focused on one main event. For this purpose we held our “Lights Out Night” on 5th December, 2012. The point was to show the students and faculty members of NUST Business School how serene and beautiful nature can be. The initial marketing of the event took place on social media a.k.a Facebook. Our team created a page where all the members kept posting interesting and motivating facts and figures about the benefits of energy conservation. Also, we tried to create the hype about the main event. It was intriguing because it was one-of-its-kind event for NBS. One objective of using Facebook as a medium of marketing was that it enables greater interaction between target customer and the executioners. This is one feature that traditional marketing tools like print and television media do not provide. Also, advertising on social media is one of the up-coming things for youth and hence we relied heavily...
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