Unit 9 P4

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Unit 9:exploring creative product promotion

P4: explain the reasons behind the choice of media in a successful promotional campaign.

Brandon Baumgart
IBS 1c
Version 3
30 may 2012
Mrs. Daymond

From mouth-to-mouth to TV and Internet.

In 1886 when coca cola started they didn’t had TVs, radios and Internet to tell people they have invented something new. So everything was from mouth-to-mouth, through the flyers, the newspapers or big wall paintings on high buildings. Later they could add the radio in this list.

And that status they still have but how do they do that now a day? They do that most through the TV will al the happy people who drink Coke and with the happy and bright colours and their slogan: OPEN HAPPINESS.

Why one the TV and Internet and not on the radio for example? Because if you hear a commercial on the radio you only HEAR and not see the commercial but on TV you SEE and HEAR the commercial and because of that you want a Coke. The number one reason is that almost everybody has now a day a TV, a computer and a smartphone with internet, so Cola has to go with their time and now they have a general site about all the different kinds of beverage the have, they also have a Coca Cola web shop, a Cola diet site, a Cola goes green site and many more. All these sites are for people want to know more about Coca Cola or buy their stuff.

Coca-Cola uses direct marketing in many ways.
First, the company partners with various restaurants, movie theatres, etc. to carry its product.

Unit 9: exploring creative product promotion
P5: design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief @ Fair trade Max Havelaar products

Brandon Baumgart
IBS 1c
Version 1
27 January ‘12
Mrs. Daymond

Table of contents

1. Introduction

2. Campaign brief

3. Creative brief

4. Budget and time lining

5. Mood board

6. Conclusion...
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