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Porter Five Forces Analysis
Strategic Management – trategic Industry Analysis Assignment
SUBMITTED TO

PROF. S. SRIRAM
SUBMITTED BY

APARNA PARTHASARATHY

Aparna Parthasarathy PGXPM -05 –Term 5 05 10/1/2009

Strategic Management – Industry Analysis Assignment

2009

INSTRUCTIONS FROM PROF. SRIRAM PDF of INDIAN TV Industry is circulated as a sample for your reference. The take home assignment for the SM course is as follows: 1. Please do a analysis of your Industry using the five force framework. 2. Identify a cost leader/differentiator in your industry and explain how they achieved it. Please ensure that the analysis is not just qualitative but backed up by facts and data. I have attached an analysis of TV industry (for 5 force framework) just as a example of the kind of assignment that I am looking for.

CONTENTS
INTRODUCTION............................................................................................................................................................... 3 IT INDUSTRY PERFORMANCE.................................................................................................................................. 3 Competitor Analysis ..................................................................................................................................................... 7 Industry Growth .......................................................................................................................................................... 10 concentration & balance ......................................................................................................................................... 11 corporate Stakes ......................................................................................................................................................... 12 Fixed Cost and Value Added .................................................................................................................................. 12 product differences &


References: 1. www.nasscom.org 2. Global software and services report published by Data Monitor (Reference Code 0199-2139) published on April 1 2008. 3. Paper by C Jaychandran and Chandana Chakraborty on INDIAN SOFTWARE INDUSTRY : STRUCTURE, TRENDS AND CONSTRAINTS published in Journal of Services Research, Volume1, November 2(October 2001) 4. "What Is Strategy?" by Michael E. Porter, Harvard Business Review, 1. Volume 74, Number 6, pp 61 - 78. 5. “Competitive Strategy”, By Michael E. Porter Free Press, 1980 3. http://www.indianembassy.org/indiainfo/india_it.htm 4. http://www.thehindubusinessline.com 5. http://www.dnb.co.in/TopIT/overview.asp 6. http://in.news.yahoo.com/43/20080727/864/ttc-software-industry-revenuegrowth-dip.html 7. http://www.rbsc.com/pages/india.html 8. www.tcs.com 9. Indian IT/ITes Industry: Impacting Economy and Society: 2007-08 – A NASSCOM and DELIOTTE Study 10. Paper by Anand Deshpande (Persistent system limited) on Outsourcing 3.0: India the Market and the Factory 11. IT/ITeS – Market and Opportunities – IBEF (India brand equity Foundation) 12. NASSCOM Strategy Review – 2009, 2008, 2007. 13. Annual Reports and Quarterly reports, Infosys – 2008-09, 2007-08, 2006-07, 200506, 2004-05, 14. Investor Presentations, Infosys - 2008-09, 2007-08, 2006-07. Aparna Parthasarathy –PGXPM 05-Term5 Page 39 Strategic Management – Industry Analysis Assignment 2009 15. NASSCOM – McKinsey Report – 2005. 16. JM Financial – Report on Infosys – February 2, 2008 17. Emerging Destinations for IT/ITeS Industry – NASSCOM and KPMG Report. 18. www.finance.yahoo.com 19. www.moneycontrol.com 20. www.infosys.com 21. www.nasscom.org and www.nasscom.in 22. www.ncaer.org 23. www.mait.com/it-policies.php#schemes THANK YOU Aparna Parthasarathy –PGXPM 05-Term5 Page 40
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