Porter Five Forces Analysis

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  • Topic: Strategic management, Software Technology Parks of India, Information technology in India
  • Pages : 39 (10180 words )
  • Download(s) : 1177
  • Published : August 19, 2012
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Strategic Management – trategic Industry Analysis Assignment SUBMITTED TO

PROF. S. SRIRAM
SUBMITTED BY

APARNA PARTHASARATHY

Aparna Parthasarathy PGXPM -05 –Term 5 05 10/1/2009

Strategic Management – Industry Analysis Assignment

2009

INSTRUCTIONS FROM PROF. SRIRAM PDF of INDIAN TV Industry is circulated as a sample for your reference. The take home assignment for the SM course is as follows: 1. Please do a analysis of your Industry using the five force framework. 2. Identify a cost leader/differentiator in your industry and explain how they achieved it. Please ensure that the analysis is not just qualitative but backed up by facts and data. I have attached an analysis of TV industry (for 5 force framework) just as a example of the kind of assignment that I am looking for.

CONTENTS
INTRODUCTION............................................................................................................................................................... 3 IT INDUSTRY PERFORMANCE.................................................................................................................................. 3 Competitor Analysis ..................................................................................................................................................... 7 Industry Growth .......................................................................................................................................................... 10 concentration & balance ......................................................................................................................................... 11 corporate Stakes ......................................................................................................................................................... 12 Fixed Cost and Value Added .................................................................................................................................. 12 product differences & brand identity.............................................................................................................. 14 Access to Distribution Channels ......................................................................................................................... 15 Brand Salience .............................................................................................................................................................. 16 Capital Investment and Economies of Scale ................................................................................................. 16 Buyer Concentration ................................................................................................................................................. 19 Buyer Switching Cost ................................................................................................................................................ 19 Price Sensitivity ........................................................................................................................................................... 19 IT INDUSTRY SCORE-CARD .................................................................................................................................... 27 BCG MATRIX................................................................................................................................................................... 31 STRTEGIC APPLICATION ......................................................................................................................................... 33 TCS cost culture ........................................................................................................................................................... 35 The leadership ladder .............................................................................................................................................. 35 Global Delivery Model...
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