Porsche

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COMPANY PROFILE

Porsche Automobil Holding SE

REFERENCE CODE: 911B25EB-F5BA-4F83-8DC9-7423E0B1DBE6 PUBLICATION DATE: 8 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Porsche Automobil Holding SE
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Porsche Automobil Holding SE © MarketLine

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Porsche Automobil Holding SE
Company Overview

COMPANY OVERVIEW
Porsche Automobil Holding SE (Porsche or “the company”) acts as a holding company for its investments in Porsche Zwischenholding and in Volkswagen. Through its subsidiaries, the company primarily manufactures sports cars, all-terrain vehicles (ATVs) and sports utility vehicles (SUVs). The company primarily operates in Germany, other European countries and the US. It is headquartered in Stuttgart, Germany and employed about 15,338 people as on December 31, 2011. The operating profit of the company was E213 million ($296.6 million). The net profit was E37 million ($51.5 million) in FY2011. Note: The number of employees included 15,307 people employed at Porsche Zwischenholding GmbH and 31 people employed at Porsche SE. Also, revenue details are not available and comparative figures of FY2010 have not been given as the company changed its fiscal year to December.

KEY FACTS
Head Office Porsche Automobil Holding SE Porscheplatz 1 Stuttgart 70435 DEU 49 711 911 11000 49 711 911 11819 http://www.porsche-se.com/ July 15,338

Phone Fax Web Address Financial Year End Employees

Porsche Automobil Holding SE © MarketLine

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Porsche Automobil Holding SE
SWOT Analysis

SWOT ANALYSIS
Porsche Automobil Holding (Porsche) acts as a holding company for its investments in Porsche Zwischenholding and in Volkswagen. Through its subsidiaries, the company mainly manufactures sports cars, all-terrain vehicles (ATVs) and sports utility vehicles (SUVs). Porsche integrated with Volkswagen to enhance its earnings. Volkswagen’s strong brand image gives Porsche a significant competitive advantage and helps it to register higher sales growth in domestic, as well as in international markets. However, emission standards adopted across various regions can result in additional costs for product development, testing and manufacturing operations of Porsche, which in turn could strain the margins of the company. Strengths Strategic integration with Volkswagen Weaknesses Lapses in product quality impacts the reputation Legal contingencies and litigations Threats Environmental protection regulations Competition in the global automotive market Excess capacity

Opportunities Poised to benefit from increasing demand for hybrid electric vehicles Accelerating car demand in Asia Pacific

Strengths

Strategic integration with Volkswagen Porsche integrated with Volkswagen to enhance its earnings. In July 2012, Porsche and Volkswagen announced a complete integration of both the companies. In order to create the Integrated Automotive Group of Volkswagen and Porsche, the Porsche operating business was transferred to Volkswagen in two stages (2009 and 2012) in a cash and stock transaction. The transaction became effective in the following month. Following the transaction, Porsche became the majority shareholder in ordinary share capital of Volkswagen and is therefore an anchor investor in the automotive group. The Volkswagen group has been expanding its model portfolio in key segments. It comprises around 240 passenger car and commercial vehicle models and their derivatives. The group's brand portfolio includes a good mix of luxury cars and family cars. The...
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