Ponds: Cosmetics and Pond

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  • Topic: Unilever, Cosmetics, Chesebrough Manufacturing Company
  • Pages : 4 (1116 words )
  • Download(s) : 558
  • Published : January 26, 2013
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1.1Introduction:
Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond (1800–1852) in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. The product was named "Golden Treasure", after Theron died, it would be known as "Pond's Extract". In 1846, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852.The company then moved to Connecticut and later to New York City. In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910. By the twentieth century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. In 1987, the Chesebrough Manufacturing Company by most known as "Chesebrough-Ponds", was acquired by Anglo-Dutch company Unilever, giving "Pond's Creams" a more international reach. Today Ponds is sold around the world. Its strengths are in Spain, India, Japan and Thailand. 1.2Tagline:

“Ponds: where your real age vanishes”
1.3Slogan:
“Ponds, for timeless beauty; the miracle is you”

2.SWOT analysis:
2.1Strengths:
Pond’s has many good quality products which care for and restore the skin’s natural balance.  Pond’s range includes Pond’s Age Miracle, Flawless White, Perfect Results and White Beauty. Products are free from any toxic or mercury content.

Pond’s products are easy to be found in department stores.  Excellent advertising and branding as Pond’s is one of the most recognized brands. The packagings of Pond’s products are eye-catching, suitable for its target market. 2.2Weakness:

Most products have limited packaging sizes, which may be...
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