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Plan Marketing Activity of Unicef

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Plan Marketing Activity of Unicef
1) About UNICEF

UNICEF works in over 190 countries to promote and protect the right of children. The world’s largest provider of vaccines for developing countries. UNICEF supports child health and nutrition, clean water and sanitation, quality basic education for all boys and girls, and protection of children from violence, exploitation, and HIV. UNICEF has the global authority to influence decision –makers and the variety of partners at grassroots level to turn the most innovative ideas into reality. That makes UNICEF unique among world organsations, and unique among those working with young. All it works is funded by the voluntary contributions of individuals, businesses, foundations and governments.
Through contact with UNICEF, the lives of millions of children have been changed for the better.

Previous & current marketing strategies

2) Previous & current marketing strategies
Http://www.unicef.org/infobycountry/Malaysia_60514.html
Http://www.unicef.org/infobycountry/drcongo_60501.html
Http://www.unicef.org/infobycountry/haiti_60240.html

By reading the three articles I listed above, ii is very clear what UNICEF has been up to. Their main goal as of right now, is establishing many partnership deals. They have partnered with many organizations including Ikea, Pampers, and even Malaysian Government.

Pampers
-To protect mothers against neonatal tetanus (when a baby is born in unsanitary conditions)

Ikea
-To delivery toys to Haitian children, Ikea the international Swedish furnishings company donated the toys, valued about $140,000. Unicef added hygiene kits to the delivery to encourage recipients to wash their hands. The toys offer important opportunities for play and creative expression, and the hygiene kits will help protect them from cholera and other dangerous diseases.

Malaysian Government
-To address child poverty in Malaysia. Child poverty is complex, but the goal in addressing it is clear. This partnership is

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