Pippedream Case Summary
Meeting #1
The decision regarding whether Gina should continue bootstrapping her side venture Productizer, or start raising capital is one that needs to be carefully thought out. After all, bootstrapping and seeking out funding are both accompanied with a different set of benefits and drawbacks. Gina has positioned her business to where raising capital has become a feasible option. By successfully becoming independent from the SaaS company, partnering with a software developer, having an alpha version being used by three paying customers, and having identified a large potential market of companies that could use the Productizer platform, Gina has taken the preliminary steps potential investors look at.
Raising capital at this early stage …show more content…
When marketing to both consumers and corporations, Pipedream needs to leverage the fact that its mission is to help people who experience nightmares. This marketing strategy would appeal to corporations that value improving employee overall satisfaction because worker productivity is associated with personal satisfaction levels. The feature that allows people to control their dreams should be exclusively marketed towards consumers who are seeking a fun …show more content…
Chris Wentz, the CEO of Everkey, uses affiliative marketing to sell majority of its password storing device. Even though Pipedreams’ brand image can be tarnished by affiliative marketers, this would be a very effective way of generating high volumes of sales.
Entering many different retailers is a fourth option Pipedream could use to drive sales for its wrist device. Brandon Smith, the Co-Founder of Nooma, achieved growth for its sport drink by partnering with a major distributor. If Pipedream were to partner with a distributor that could sell their wrist device in retailers like Walmart and Target, then they would be positioned to experience a significant growth in sales.
Pivoting towards corporations would require a different growth strategy. Jesse Ewanko, the founder of Batchr, spoke highly of developing partnerships and sponsoring different events. Pipedream could launch a campaign in partnership with a big corporate client that focuses on improving employee sleep satisfaction levels, and the positive effects this has on work productivity. Similarly, Amit Patel, the Co-Founder of Quo, also relied on formal partnerships for growth. Amit partnered with real-estate agents and brokers by convincing them to license Quo’s
The decision regarding whether Gina should continue bootstrapping her side venture Productizer, or start raising capital is one that needs to be carefully thought out. After all, bootstrapping and seeking out funding are both accompanied with a different set of benefits and drawbacks. Gina has positioned her business to where raising capital has become a feasible option. By successfully becoming independent from the SaaS company, partnering with a software developer, having an alpha version being used by three paying customers, and having identified a large potential market of companies that could use the Productizer platform, Gina has taken the preliminary steps potential investors look at.
Raising capital at this early stage …show more content…
When marketing to both consumers and corporations, Pipedream needs to leverage the fact that its mission is to help people who experience nightmares. This marketing strategy would appeal to corporations that value improving employee overall satisfaction because worker productivity is associated with personal satisfaction levels. The feature that allows people to control their dreams should be exclusively marketed towards consumers who are seeking a fun …show more content…
Chris Wentz, the CEO of Everkey, uses affiliative marketing to sell majority of its password storing device. Even though Pipedreams’ brand image can be tarnished by affiliative marketers, this would be a very effective way of generating high volumes of sales.
Entering many different retailers is a fourth option Pipedream could use to drive sales for its wrist device. Brandon Smith, the Co-Founder of Nooma, achieved growth for its sport drink by partnering with a major distributor. If Pipedream were to partner with a distributor that could sell their wrist device in retailers like Walmart and Target, then they would be positioned to experience a significant growth in sales.
Pivoting towards corporations would require a different growth strategy. Jesse Ewanko, the founder of Batchr, spoke highly of developing partnerships and sponsoring different events. Pipedream could launch a campaign in partnership with a big corporate client that focuses on improving employee sleep satisfaction levels, and the positive effects this has on work productivity. Similarly, Amit Patel, the Co-Founder of Quo, also relied on formal partnerships for growth. Amit partnered with real-estate agents and brokers by convincing them to license Quo’s