Piano and Yamaha Motor
IN COMPANY TRAINING REPORT
On
“MARKETING STRATEGY OF YAMAHA PRODUCTS”
at YAMAHA MOTORS INDIA PVT. LTD.
Faridabad.
Submitted in partial fulfillment of the requirement of Bachelor of Business
Administration (BBA), Guru Jambheshwar University of Science & Technology, Hisar.
Training Supervisor: Submitted By:
Mr. A. C. Yadav Rahul Rao B. B. A. 3rd Yr. Enrollment No.: 06511120036
Session : 2008-09
[pic]
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology.
Hisar.
Contents
1. Organisation Profile 1. Introduction 2. Creation 3. Vision 4. Product Range 1. Yamaha History 2. Yamaha Motor Limited 3. Distribution System 4. Corporate Structure 5. Hierarchical Structure 6. Department Chart
2. Task Undertaken 7. Research Objective 8. Introduction on Yamaha Crux 9. Research Methodology 10. Key Findings 11. Conclusion 12. Recommendations 13. Usefulness of the Project 14. Limitations
3. Self Appraisal
4. Bibliography
5. Appendices
Acknowledgement
After completing the training report at “YAMAHA MOTORS LTD.”, it is a great pleasure for me to thank all those who have helped me during the course of completion of my project.
I express my sincere thanks to Mr. A. C. Yadav (Head of Marketing Deptt.) of Yamaha Motor Limited for giving me a unique opportunity to do project in their esteemed organization.
Last but not the least; I would like to place a word of appreciation on record for a all those who directly on indirectly supported me.
(RAHUL RAO)
Executive Summary
Yamaha Motor Escorts Limited (YMEL) is a joint venture company formed by the alliance of Escorts Limited, the flagship company of the Rs. 3600 crores Escorts Group, a major in the two-wheeler business and Yamaha Motor
On
“MARKETING STRATEGY OF YAMAHA PRODUCTS”
at YAMAHA MOTORS INDIA PVT. LTD.
Faridabad.
Submitted in partial fulfillment of the requirement of Bachelor of Business
Administration (BBA), Guru Jambheshwar University of Science & Technology, Hisar.
Training Supervisor: Submitted By:
Mr. A. C. Yadav Rahul Rao B. B. A. 3rd Yr. Enrollment No.: 06511120036
Session : 2008-09
[pic]
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology.
Hisar.
Contents
1. Organisation Profile 1. Introduction 2. Creation 3. Vision 4. Product Range 1. Yamaha History 2. Yamaha Motor Limited 3. Distribution System 4. Corporate Structure 5. Hierarchical Structure 6. Department Chart
2. Task Undertaken 7. Research Objective 8. Introduction on Yamaha Crux 9. Research Methodology 10. Key Findings 11. Conclusion 12. Recommendations 13. Usefulness of the Project 14. Limitations
3. Self Appraisal
4. Bibliography
5. Appendices
Acknowledgement
After completing the training report at “YAMAHA MOTORS LTD.”, it is a great pleasure for me to thank all those who have helped me during the course of completion of my project.
I express my sincere thanks to Mr. A. C. Yadav (Head of Marketing Deptt.) of Yamaha Motor Limited for giving me a unique opportunity to do project in their esteemed organization.
Last but not the least; I would like to place a word of appreciation on record for a all those who directly on indirectly supported me.
(RAHUL RAO)
Executive Summary
Yamaha Motor Escorts Limited (YMEL) is a joint venture company formed by the alliance of Escorts Limited, the flagship company of the Rs. 3600 crores Escorts Group, a major in the two-wheeler business and Yamaha Motor
Bibliography: Yamaha Motor Escorts Limited (YMEL) is a joint venture company formed by the alliance of Escorts Limited, the flagship company of the Rs. 3600 crores Escorts Group, a major in the two-wheeler business and Yamaha Motor Company Limited (YMCL), Japan. Yamaha Motor Escorts Limited (YMEL) is a joint venture company formed by the alliance of Escorts Limited, the flagship company of the Rs. 3600 crores Escorts Group, a major in the two-wheeler business and Yamaha Motor Company Limited (YMCL), Japan.