Peste Brazil

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BM 0180
International Business

Country Risk and Attractiveness Analysis on Brazil

Group members:
Lim Yan Han Joanne (123351F)
Wong Ying Tiffany (125544C)
Chee Mei Ting (123572H)
Tan Lynn (121855A)
Warren
Nur Syafiqah Binte Moksin (122744H)

Tutorial group: BM1222- HB

Submitted To: Ms Cheong Yin Ye
Presented on: 28 May 2013

Table of Contents
Responsibilities Table2
Brief background of selected country3
Political3
Economic5
Socio-Cultural Factors7
Technology8
Environmental8
Conclusion9
Appendix11

Responsibilities Table
| | Done by|
1| Brief Background of the country selected | Tiffany, Warren, Mei Ting | 2| Political| Lynn|
3| Economic| Syafiqah, Joanne|
4| Socio – cultural | Mei Ting|
5| Technology| Warren|
6| Environment| Joanne, Tiffany|
7| Conclusion| Warren, Tiffany, Syafiqah, Joanne, Mei Ting, Lynn|

Brief background of selected country
Brazil is the only Latin American nation that derives its language and culture from Portugal, which has a population of 205 million. Its economy is characterized by large and well-developed agricultural, mining, manufacturing, and service sectors. Brazil's economy outranks all other South American countries, and it is expanding its presence in world markets. Since 2003, Brazil has steadily developed its macroeconomic stability, building up foreign reserves, and reducing its debt profile by shifting its debt burden towards real denominated and domestically held instruments. As the world’s largest economy and fifth largest country, Brazil is a regional economic power. It is because of its abundant agricultural, mineral, and energy resources that have led to the development of an extensive industrial base, diversified economy, and infrastructure. Lower inflation coupled with a strong currency regime, reduction in the government debt, and high commodity prices have all contributed to stable economic growth. Living standards have risen and a growing middle class has emerged leading to Brazil having moderately free markets and an inward-oriented economy. Today, Brazil is developing rapidly and it still produces and exports a great deal of coffee and sugar, as well as a vast amount of beef. It is also very rich in minerals such as gold and gemstones. Automotive manufacture is also an important industry in Brazil. Other industries include iron, chemicals, aerospace, textiles and cement. Music is important in Brazilian culture. Sports are also very popular in Brazil, the most prominent being football. Brazil is the host of the FIFA World Cup 2014 and the Olympic Games of 2016.

Political
Stability of government
Brazil is governed by a President, who will be elected once every 4 years, and 20 key ministers. Since October 2010 Dilma Rousseff of the Partido dos Trabalhadores (PT) has been governing Brazil, making it PT’s third successive term. She is reportedly ranked 18 on the Forbes Powerful People list and ranked 3 on the Forbes Power Women list. She is also very popular among Brazilians, with 75 percent of them voted that they trust her leadership and 63 percent indicating that they view her government favourably. This indicates that there is a stability of government in the host country, bringing assurance for companies that wants to invest in Brazil. Social stability

Brazil has four major labour unions which include: Sindicato dos bancários (Banker’s association), Sindicato dos metalúrgicos (Metal worker’s association), Sindicato dos comerciários (Commerce worker’s association) and Sindicato dos professores (Teacher’s union). These four major labour unions are affiliated to three major organisations namely: Central Única dos Trabalhadores (CUT), Coordenação Nacional de Lutas (Conlutas) and Força Sindical. Early this year, 50,000 Brazilians went on a march for labor rights. A total of six organization incuding CUT were involved in the organization of the march. However, marches by labour...
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