Pest Analysis of Iran

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PEST Analysis On Iran Telecommunication Industry

Mona Yoosefi
Siavash Farahbakhsh
Seyedeh Sara Mohammadi
Omid Maghazei
Fariba Tavakoli
Parisa Bakhtiari

May 2012

Professor
A.Rangone

(787193)
(786283)
(787582)
(786142)
(787217)
(787226)

Business Strategy

GDP(Purchasing Power
Parity) (Billion$)

GDP Current Prices
($ Billion)

1000

500
450

900

400

800

350

700

300

600

250

500

200

400

150

300

100

200

50

100

0
1998

2000

2002

2004

2006

2008

2010

2012

0
1998

2000

2002

2004

2006

2008

2010

2012

GDP – Per Capita
(PPP) (US$)

GDP- Current Prices
(Per Capita) ($Billion)
6000

14,000
12,000

5000

10,000

4000

8,000
6,000

3000

4,000

2000

2,000
0
1995

1000
2000

2005

2010

2015

0
1995

2000

2005

3
2.5
2

GDP- Real Growth Rate (%)

1.5
1
0.5
0
2009

2010

2011

2010

2015

UPopulation
nemployment
Year
Population
Population of Unemployment/ Active
Average annual population growth rate

1996
60055488

2006
2011
70,472,846
74,961,702
population(employment % unemployment)
+
1.61
1.30%
74,961,702

70,472,846

16
14

60055488

12
10
8
6
4
2

0
1996

1996

1998

2006

2000

2002

2004

2011

2006

2008

2010

2012

2014

Inflation

Source: IMF

Measured:
Consumer Price
Index

Annual percentage change

In the cost to the
average consumer of
acquiring a basket
of goods and
services

 MONOPOLY LEGISLATION

 Tight government control over licensing of mobile phone operators  Currently there are two operators in Iran:
 Iran Telecommunication
 Company (TCI) and Irancell

 Environmental Protection Laws

 Taxation policy

State-owned
49% owned by South Africa's MTN group

Most
Important
one

Harmful effects of
radiations

Operators

From revenues

Customers

6% VAT (added to the all charges )

 Political / Employment Law
• Have specialty in a specific field
• Have Bachelor degree or more
• Workers who work for private companies will employ if they have a specialty or degree

 Iran Government stability
Underlying
vulnerability
5.4

Economic
distress
7.0

Index score (2010)

2007 score

6.2

3.2

(10 score, is the highest risk)

 Iran is in the rank of 75 one of the high risks countries which the risks had been increased since 2007 due to political issues.

Economics

Business Cycles:

1st cycles begins from years 1962.
Totally, At least 6 periods and maximum 7 business cycles based on peak and trough points
GNP trends
Interest Rate
4500000
4000000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
1975

1980

1985

1990

1995

2000 2005

2010

Unemployment

2015

Energy availability and cost
the telecom sector is one of the key consumers of
power
Which segments?

20
15
10
5
0
1995
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