What is a secret? Is it that mysterious vibe you get when you meet a person, leaving you wanting to know more? Or is it the fact that what you see from the outside isn’t necessarily who they are on the inside? Secrets which we all wish to discover. Victoria Secret’s clever branding strategy states that even the most sophisticated women are likely to wear sexy lingerie. But that’s the clever thing about it…do we really know that? Victoria Secret products make their customers feel sexy, young, and good about themselves.
When you walk into the store the first thing you will see is PINK. Not just the clothing line itself but also the color. Immediately there will be a sales person ready to greet you as you enter the store. If you look inside you will first see sweatpants and sleepwear displayed on the side, in the middle are the 5 for 25$ panties, and in the back you will see the bras. This entrance is strictly PINK and in the entrance next to it you will see perfumes, lotions, and make-up. This part of Victoria Secret attracts both men and women. It is less bright and gives a more luxurious feel. In the back you will see all the lingerie organized …show more content…
In the commercials you will always see the same models you see in their ads. At the beginning of every Victoria Secret commercial you notice the first thing that pops up is “Victoria Secret.” The font is always the same just like the one in the stores. Instead of being pink, the letters are usually in white or silver color. And if you look closely you will see that the commercials are always in a Victorian type setting and throughout the whole commercial will be glimpses of the Victoria Secret models advertising the new bra that is coming out. Sometimes you will see the models wearing angel wings, if not you always feel a mysterious and seductive vibe every time you watch their commercial, giving that sex