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Perry Ellison Case Study Essay

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Perry Ellison Case Study Essay
During the 1960s and 1970s after a sensational success, the Original Penguin clothing brand lost its appeal due to the lack of creative styling and marketing recognition. Chris Kolbe took on the lead with his vision reinventing the brand and inspiring modern marketing concepts to help Original Penguin rejuvenate. Understanding and taking a risk, Perry Ellis embraced the idea by establishing a new venture team to oversee the re-launch of the Original Penguin fashion management arena. The new change in marketing management is now successful with its new innovation market of appealing clothing line for young men and women. Due to Chris Kolbe’s vision and execution developed Perry Ellis’s core brand with an lucrative financial future.
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