April 2, 2013
Marketing Management and Strategy
Receipt #: 317113731
Date: April 2, 2013
Subject: Perpetual Mercy Hospital Case Analysis
In April of 2000, the Downtown Health Clinic (DHC), which is run and overseen by Perpetual Mercy Hospital (PHC), found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing a similar clinic five blocks north of their facility. The main concerned are that the new and upcoming clinic may take away DHC’s current patients and that such a similar clinic so close could put a damper the DHC’s profitability and financial progress. This situation and possible alternatives were analyzed to develop a recommendation of how DHC can keep their patients and continue to achieve its service and profitability objectives. Alternative Identification
Currently the DHC is approaching a full year of being opened, but now it faces a tough decision for their future. If this new clinic ends up being opened down the street, it could risk the future of the DHC, especially if patients aren’t loyal to their current clinic. Some issues that are of some important to DHC are that patients are waiting too long during the lunch break time, women would also like to be available for gynecology services, and that the local business people extend their operating hours. If the clinic extended its service hours opening at 7:00 a.m. to 7:00 p.m. the clinic would see an increase in visits per month which would give patients high reimbursements for each visits. In return the clinic would see more in their annual reimbursement revenue.
There have been many options in consideration regarding how to meet the patients needs more efficiently to prevent them from leaving DHC and moving to the new facility as well as attaining their profitability. The four main alternatives that...