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Managerial Functions: Planning, Organizing, Leading, And Controlling
Case Study: Procter & Gamble
Introduction
Procter & Gamble (P&G) is America’s leading manufacturer of household products (Degen, 2012). It was instituted by William Procter, an Irish candle manufacturer, who launched Procter & Gamble’s operations in 1837 in Cincinnati, Ohio. The general emphasis of the firm is innovation in product development. It is the first manufacture to conduct direct sales in 1919 and is currently the largest product advertisers. It has over 250 brands of products in the world market. The firm’s core values include leadership, people, ownership, integrity, trust, and passion for winning. Procter & Gamble has 24 products with more than $ 1 billion dollars in net sales. The purpose of this paper is to define and describe managerial functions and provides a brief summary of the activities in reference to the four managerial functions at Procter & Gamble.
Planning Function
Strategic planning is the process by which organizations make plans and decisions that are focused on the long-range performance (Lewis, Goodman, Fanot & Mitchlitsch, 2007). Organizations perform this function through the use of a comprehensive strategic plan which is basically the general direction of the organization. Strategic planning is management process that is done in four phases strategic analysis, strategic formulation, implementation of strategy, and evaluation and control. These phases are linked so that there are avenues for feedback between any two phases. Strategic analysis involves the assessment of the organization’s mission in relation to both the internal and external environments (SWOT analysis). Strategic formulation is the design of strategy and tactics; implementation is the daily routine operations while evaluation and control is the assessment of the routine operations to ensure that they are in line with the mission of the organization.
Fast development at P&G is
Case Study: Procter & Gamble
Introduction
Procter & Gamble (P&G) is America’s leading manufacturer of household products (Degen, 2012). It was instituted by William Procter, an Irish candle manufacturer, who launched Procter & Gamble’s operations in 1837 in Cincinnati, Ohio. The general emphasis of the firm is innovation in product development. It is the first manufacture to conduct direct sales in 1919 and is currently the largest product advertisers. It has over 250 brands of products in the world market. The firm’s core values include leadership, people, ownership, integrity, trust, and passion for winning. Procter & Gamble has 24 products with more than $ 1 billion dollars in net sales. The purpose of this paper is to define and describe managerial functions and provides a brief summary of the activities in reference to the four managerial functions at Procter & Gamble.
Planning Function
Strategic planning is the process by which organizations make plans and decisions that are focused on the long-range performance (Lewis, Goodman, Fanot & Mitchlitsch, 2007). Organizations perform this function through the use of a comprehensive strategic plan which is basically the general direction of the organization. Strategic planning is management process that is done in four phases strategic analysis, strategic formulation, implementation of strategy, and evaluation and control. These phases are linked so that there are avenues for feedback between any two phases. Strategic analysis involves the assessment of the organization’s mission in relation to both the internal and external environments (SWOT analysis). Strategic formulation is the design of strategy and tactics; implementation is the daily routine operations while evaluation and control is the assessment of the routine operations to ensure that they are in line with the mission of the organization.
Fast development at P&G is